Baby Milk & Infant Formula - Central Asia

  • Central Asia
  • Revenue in the Baby Milk & Infant Formula market amounts to US$0.47bn in 2024. The market is expected to grow annually by 6.03% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$16,850m in 2024).
  • In relation to total population figures, per person revenues of US$5.87 are generated in 2024.
  • In the Baby Milk & Infant Formula market, volume is expected to amount to 45.94m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.5% in 2025.
  • The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.5kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

 
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Analyst Opinion

The Baby Milk & Infant Formula Market in Central Asia is currently experiencing negligible growth, influenced by factors such as declining birth rates and competition from breastfeeding. However, increasing disposable income and changing lifestyles are expected to drive growth in the future.

Customer preferences:
As consumer awareness of the importance of nutrition and healthy diets continues to grow, there is a rising demand for organic and natural ingredients in baby milk and infant formula. This trend is particularly pronounced in Central Asia, where traditional and natural remedies are highly valued. Additionally, there is a growing preference for products that cater to specific dietary needs, such as lactose-free or hypoallergenic formulas, driven by a rise in food allergies and intolerances. These trends reflect a shift towards more conscious and health-conscious consumer choices in the region.

Trends in the market:
In Central Asia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing awareness among parents about the importance of using healthy and safe ingredients for their babies. Additionally, there is a growing preference for locally sourced products, leading to the emergence of domestic organic baby food brands. This trend is expected to continue as consumers become more health-conscious and demand for transparency in the ingredients used in baby food products. Industry stakeholders should focus on catering to this demand and consider investing in the production of organic and locally sourced baby food. This will not only meet consumer preferences but also contribute to the growth of the local economy.

Local special circumstances:
In Central Asia, the Baby Milk & Infant Formula Market is heavily influenced by cultural and regulatory factors. Due to traditional practices and beliefs, breastfeeding is highly encouraged and formula feeding is not as common. Additionally, strict regulations on the import and sale of formula products have limited market growth. However, with a growing middle class and increasing urbanization, there is a rising demand for convenient and high-quality formula options. This presents a unique challenge for companies looking to enter the market, as they must navigate cultural norms and regulations to effectively tap into this potential.

Underlying macroeconomic factors:
The Baby Milk & Infant Formula Market within The Food market in Central Asia is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the region experiences steady economic growth and rising disposable incomes, consumers are increasingly opting for premium baby food products, including infant formula. Moreover, favorable government policies and investments in healthcare infrastructure are creating a conducive environment for the growth of the market. Additionally, the rising birth rate and increasing awareness about the importance of proper nutrition for infants are also fueling the demand for baby milk and infant formula in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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