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Baby Cereals & Other Dried Baby Food - Central Asia

Central Asia
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$64.94m in 2024. The market is expected to grow annually by 10.26% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.82 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 13.93m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 7.7% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Central Asia is experiencing minimal growth, influenced by factors such as low birth rates, economic instability, and a lack of awareness about the benefits of baby food. Despite this, the market is expected to see some growth due to increasing disposable income and an emerging trend towards healthier food options for infants.

Customer preferences:
As the demand for healthier and more convenient baby food options rises, Central Asian consumers are increasingly turning towards organic and all-natural baby cereals and other dried baby food products. This trend is influenced by a growing awareness of the benefits of clean eating and a desire to provide the best nutrition for their children. Additionally, with the rise of dual-income households and busy lifestyles, parents are seeking quick and easy meal solutions for their babies, fueling the growth of this market segment.

Trends in the market:
In Central Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing health consciousness among parents and a growing preference for products free from artificial additives and preservatives. In addition, there is a rise in online sales of baby food, as more consumers turn to e-commerce platforms for convenience and wider product options. This presents both opportunities and challenges for industry stakeholders, who must adapt to changing consumer preferences and invest in online channels to stay competitive in the market.

Local special circumstances:
In Central Asia, the Baby Cereals & Other Dried Baby Food market is influenced by the region's unique cultural and geographical factors. The traditional nomadic lifestyle of the population has led to a demand for portable and long-lasting baby food options. Additionally, the market is heavily regulated, with strict standards for food safety and labeling. This has created challenges for international brands looking to enter the market. Furthermore, the growing middle class in the region has led to an increase in demand for premium and organic baby food products. These factors have shaped the market dynamics in Central Asia and set it apart from other regions in the Baby Food Market.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is also influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economic conditions and favorable fiscal policies are likely to experience stronger market growth compared to those with economic challenges and restrictive policies. Additionally, increasing disposable income and changing consumer preferences towards organic and healthy baby food options are driving the demand for baby cereals and other dried baby food products in Central Asian countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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