Bread & Cereal Products - Central Asia

Revenue in the Bread & Bakery Products market amounts to US$10.30bn in 2024. The market is expected to grow annually by 8.06% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$129.90 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 7.84bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 83.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Central Asia has seen subdued growth in the Bread & Cereal Products Market due to factors such as changing consumer preferences, increased availability of alternative food options, and slow economic growth in the region. However, the market is expected to see growth in the coming years with the rising health consciousness among consumers and the convenience offered by online food services.

Customer preferences: Consumers in Central Asia are increasingly opting for healthier and more nutritious bread and cereal products, driven by growing health consciousness and a desire for more diverse food options. This trend is also influenced by the region's rising middle class and urbanization, which has led to a greater appreciation for Western-style diets and convenience foods. As a result, there has been a surge in demand for gluten-free, organic, and low-sugar options in the bread and cereal market, reflecting changing consumer preferences and a shift towards healthier lifestyles.

Trends in the market: In Central Asia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness of the health and environmental impacts of traditional grain-based products. As a result, there is a growing demand for organic, whole grain, and gluten-free options in the region. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into this emerging market segment and cater to the changing preferences of consumers. Additionally, there is a growing focus on incorporating traditional grains and cereals, such as buckwheat and millet, into modern food products, providing a unique selling point for businesses and promoting the preservation of cultural heritage.

Local special circumstances: In Central Asia, the Bread & Cereal Products Market within The Food market is heavily influenced by the region's agricultural landscape. The vast availability of wheat and other grains in countries like Kazakhstan and Uzbekistan has led to the development of a strong bread and cereal industry. Additionally, cultural preferences for hearty, filling meals make these products a staple in the local diet. However, government regulations and trade agreements with neighboring countries also play a significant role in shaping the market dynamics. For instance, import restrictions on certain grains can impact the availability of raw materials for local producers.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Central Asia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The region's economic growth and stability, as well as the purchasing power of the population, play a significant role in driving demand for bread and cereal products. Additionally, governmental policies, trade agreements, and foreign investments also impact market dynamics and competition. Furthermore, the rising population and increasing urbanization in the region are expected to drive the demand for affordable and convenient food options, leading to the growth of the Bread & Cereal Products Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.