Fresh Fruits - Central Asia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$6.39bn in 2024. The market is expected to grow annually by 8.39% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$80.57 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 2.76bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 29.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Central Asia is witnessing subdued growth, influenced by factors such as fluctuating agricultural yields, shifting consumer preferences, and challenges in distribution networks, which collectively impact overall market dynamics.

Customer preferences: Consumers in Central Asia are increasingly prioritizing health and wellness, leading to a notable shift towards organic and locally sourced fresh fruits. This trend is influenced by a growing awareness of nutrition and the benefits of natural products, particularly among younger demographics. Additionally, urbanization is driving demand for convenient packaging and ready-to-eat fruit options, aligning with fast-paced lifestyles. Cultural preferences for traditional fruits, combined with a rising interest in exotic varieties, are reshaping purchasing behaviors and expanding market opportunities in the region.

Trends in the market: In Central Asia, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, driven by an increasing health consciousness among consumers. This shift is particularly pronounced among younger generations, who prioritize nutrition and sustainability. Concurrently, urbanization is fostering a preference for convenient, ready-to-eat fruit options, catering to busy lifestyles. Moreover, traditional fruit varieties remain popular, while interest in exotic fruits is on the rise, creating diverse purchasing opportunities. These trends present significant implications for producers and retailers, who must adapt their offerings to meet evolving consumer preferences and capitalize on the growing health and wellness movement in the region.

Local special circumstances: In Central Asia, the Fresh Fruits Market is shaped by unique geographical and cultural factors, including a rich agricultural heritage and diverse climatic conditions that allow for a wide variety of fruit cultivation. Traditional practices influence consumer preferences, with local varieties holding cultural significance and demand. Additionally, regulatory frameworks supporting organic farming are emerging, further encouraging sustainable practices. The interplay of these elements fosters a market landscape where producers must balance tradition with innovation to meet the evolving tastes of health-conscious consumers.

Underlying macroeconomic factors: The Fresh Fruits Market in Central Asia is significantly influenced by macroeconomic factors such as regional economic stability, trade dynamics, and agricultural productivity. Fluctuations in global commodity prices affect local fruit production costs and export potential. Moreover, national economic health, characterized by GDP growth and consumer spending power, directly impacts demand for fresh fruits. Fiscal policies promoting agricultural investments and infrastructure development further enhance market growth. Additionally, the increasing global emphasis on health and wellness drives a shift towards higher consumption of fresh fruits, aligning with emerging consumer trends for organic and locally sourced produce.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.