Non-Alcoholic Drinks - Central Asia

The Non-Alcoholic Drinks market in Central Asia is experiencing significant growth and development.

Customer preferences: Customers in Central Asia are increasingly seeking healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This trend is driven by a growing awareness of the health benefits associated with consuming non-alcoholic beverages, such as reduced sugar content and natural ingredients. Additionally, there is a cultural preference for non-alcoholic drinks in many countries in Central Asia, as alcohol consumption is not as prevalent as in other regions.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Central Asia is the increasing popularity of functional beverages. These beverages are formulated with specific ingredients that offer health benefits beyond basic hydration. Functional beverages, such as energy drinks and sports drinks, are gaining traction among consumers who are looking for products that can enhance their physical performance and overall well-being. Additionally, there is a growing demand for natural and organic non-alcoholic drinks, as consumers become more conscious about the environmental impact of their consumption choices.

Local special circumstances: Central Asia is a region with diverse cultural traditions and preferences, which has an impact on the non-alcoholic drinks market. For example, in some countries in Central Asia, tea is a popular beverage and is consumed throughout the day. This has created opportunities for companies to introduce innovative tea-based beverages that cater to local tastes. Additionally, the region has a strong tradition of herbal remedies, which has led to the development of non-alcoholic drinks that incorporate traditional ingredients with perceived health benefits.

Underlying macroeconomic factors: The growth of the non-alcoholic drinks market in Central Asia is also influenced by underlying macroeconomic factors. Economic development and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on non-essential items such as beverages. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, driving demand for convenient and portable non-alcoholic drinks. Furthermore, the tourism industry in Central Asia has been growing, attracting visitors from around the world who are interested in experiencing the local culture and cuisine. This has created opportunities for companies to market and sell non-alcoholic drinks that are unique to the region, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.