Beauty & Personal Care - Central Asia

Central Asia

The revenue generated in the Beauty & Personal Care market in 2024 in Central Asia amounts to US$4.44bn.
It is projected that the market will experience an annual growth rate of 4.34% (CAGR 2024-2029).
The largest segment in the market is Personal Care, with a market volume of US$2.04bn in 2024.
When compared globally, in the United States generates the highest revenue in this market, amounting to US$100bn in 2024.
In terms of per capita figures, each person in Central Asia generates revenues of US$55.99 in 2024.
Furthermore, it is expected that 14.7% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2024.
In Central Asia, there is a growing trend of consumers opting for natural and organic beauty products, prioritizing sustainability and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.