Meat - Central Asia

  • Central Asia
  • Revenue in the Meat market amounts to US$16.35bn in 2024. The market is expected to grow annually by 8.65% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$202.80 are generated in 2024.
  • In the Meat market, volume is expected to amount to 3,106.00m kg by 2029. The Meat market is expected to show a volume growth of 4.3% in 2025.
  • The average volume per person in the Meat market is expected to amount to 32.9kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market within The Food market in Central Asia is experiencing slow growth due to factors such as the region's traditional preference for fresh meat, lack of awareness about processed meat and meat substitutes, and limited access to online meat services. Despite the subdued growth, increasing health consciousness among consumers and government initiatives promoting healthier diets are expected to drive market growth.

Customer preferences:
Consumers in Central Asia are increasingly seeking healthier and more sustainable food options, leading to a growing demand for organic and locally sourced meat products. This shift is driven by a growing awareness of the importance of sustainable and ethical consumption, as well as a desire for traditional and natural food choices. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of meat products, including niche and specialty options.

Trends in the market:
In Central Asia, the Meat Market within The Food market is experiencing a rise in demand for organic and locally sourced meat products. This trend is driven by increasing consumer awareness and demand for sustainable and ethical food options. As a result, there is a growing presence of small-scale farmers and niche meat producers in the market. Additionally, there is a shift towards alternative meat products, such as plant-based and lab-grown options, in response to concerns over environmental impact and animal welfare. These trends are significant as they reflect changing consumer preferences and present opportunities for industry stakeholders to tap into new markets. However, there may also be challenges in terms of supply chain management and market saturation. Overall, the trajectory of these trends towards more sustainable and ethical meat production could have a long-term positive impact on the industry and its stakeholders.

Local special circumstances:
In Central Asia, the Meat Market within The Food market is heavily influenced by the region's nomadic traditions and harsh climate. The use of traditional methods of meat preservation, such as air-drying and salting, is still prevalent in these markets. Additionally, the demand for mutton and horse meat is higher in Central Asia compared to other regions. This can be attributed to the cultural significance of these meats in the local cuisine and the availability of grazing land for livestock. Furthermore, regulatory restrictions on imported meat products have also shaped the dynamics of the Meat Market in Central Asia, leading to a strong preference for locally sourced and processed meats.

Underlying macroeconomic factors:
The Meat Market within The Food market in Central Asia is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending power. In countries with strong economic growth and stable political environments, the demand for meat products is high due to rising disposable income and changing dietary preferences. On the other hand, economic downturns and unstable political climates can lead to a decline in meat consumption as consumers prioritize essential expenses. Furthermore, factors such as government regulations on meat production and distribution, as well as availability of resources, can impact the overall market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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