Baby Milk & Infant Formula - Americas

Revenue in the Baby Milk & Infant Formula market amounts to US$10.63bn in 2024. The market is expected to grow annually by 4.11% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$10.45 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 391.20m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in the Americas is facing negligible growth due to factors such as stricter regulations and declining birth rates. However, increasing demand for organic options and rising disposable incomes have kept the market afloat.

Customer preferences: As more parents prioritize organic and natural options for their babies, the Baby Milk & Infant Formula Market in the Baby Food Market is seeing a rise in demand for organic and plant-based formulas. This trend is driven by a growing awareness of the potential health benefits associated with these types of products, as well as environmental concerns. Additionally, with the rise of vegan and vegetarian diets, plant-based formulas offer a suitable alternative for parents looking to raise their children on a plant-based diet.

Trends in the market: In the Americas, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a trend towards organic and natural products. This is driven by consumers' increasing awareness of the benefits of natural and organic ingredients for their infants' health. This trend is expected to continue, as parents become more conscious of the ingredients in the food they feed their babies. This shift towards natural and organic products presents opportunities for industry stakeholders to develop and market products that cater to this demand, while also addressing concerns about sustainability and environmental impact. Additionally, with the rise of e-commerce, companies are also focusing on expanding their online presence to reach a wider consumer base. This trend is expected to have a significant impact on the market, as it opens up new channels for sales and distribution.

Local special circumstances: In the Americas, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by cultural preferences and government regulations. In the United States, for example, there is a high demand for organic and natural baby food products, leading to the growth of niche brands. In countries like Brazil and Mexico, there is a strong tradition of breastfeeding, but with the rise in working mothers, there is a growing demand for convenient and safe infant formula options. In Canada, government regulations require all infant formula to be fortified with vitamins and minerals, leading to a highly regulated market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending, economic policies, and population demographics. Countries with strong economic growth and rising disposable incomes are experiencing higher demand for premium baby formula products, while regions with economic uncertainties and lower birth rates are facing slower market growth. Moreover, government initiatives promoting breastfeeding and strict regulations on formula advertising are also influencing the market dynamics, as they impact consumer behavior and brand competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.