The Digital Music market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital music platforms. Customer preferences in the Digital Music market in Morocco have shifted towards streaming services, as consumers increasingly prefer the convenience and affordability of accessing music online.
This trend is in line with global patterns, as streaming has become the dominant method of music consumption worldwide. Additionally, the popularity of smartphones and mobile internet access has made it easier for consumers to stream music on-the-go, further driving the demand for digital music services. In terms of trends in the market, local and international streaming platforms have been competing to capture the growing Moroccan market.
While international platforms like Spotify and Apple Music have gained a significant presence in the country, local platforms such as Anghami have also emerged as popular choices among Moroccan consumers. These local platforms often offer a wider range of local and regional music, catering to the specific preferences of Moroccan listeners. Another trend in the Digital Music market in Morocco is the rise of digital music piracy.
Despite the availability of legal streaming services, piracy remains a challenge in the country. This can be attributed to various factors, including the high cost of subscription fees for streaming platforms and the lack of awareness about the negative impact of piracy on the music industry. However, efforts are being made to combat piracy through stricter enforcement of copyright laws and increased education about the importance of supporting artists through legal channels.
Local special circumstances in Morocco also play a role in shaping the Digital Music market. The country has a rich musical heritage, with a diverse range of genres and styles. This cultural significance of music in Moroccan society contributes to the high demand for digital music services.
Additionally, the young population in Morocco, with a high percentage of internet users, further fuels the growth of the Digital Music market. Underlying macroeconomic factors also contribute to the development of the Digital Music market in Morocco. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income among consumers.
This, in turn, has contributed to the growing demand for digital music services. Furthermore, the government has been investing in improving digital infrastructure, including the expansion of broadband internet access, which has facilitated the growth of the Digital Music market. In conclusion, the Digital Music market in Morocco is experiencing growth due to changing customer preferences, the rise of streaming services, and the increasing availability of digital music platforms.
The market is characterized by competition between local and international platforms, as well as the challenge of piracy. The cultural significance of music in Moroccan society, the young population, and the country's economic growth are all factors contributing to the development of the Digital Music market in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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