Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Morocco is experiencing significant growth and development.
Customer preferences: Moroccan consumers are increasingly turning to OTT Video platforms for their entertainment needs. This shift in preferences can be attributed to several factors. Firstly, the convenience and flexibility offered by OTT Video platforms allow users to access a wide range of content anytime and anywhere. This is particularly appealing to the younger generation who are constantly on the go and prefer to consume content on their mobile devices. Furthermore, the availability of a diverse range of content, including international films and TV shows, caters to the diverse tastes and preferences of Moroccan consumers.
Trends in the market: One of the key trends in the OTT Video market in Morocco is the increasing competition among service providers. As more players enter the market, consumers have a wider range of options to choose from. This has led to a greater emphasis on content quality and original programming as service providers strive to differentiate themselves from their competitors. Additionally, there is a growing trend towards localization, with service providers offering content in local languages and catering to the specific cultural preferences of Moroccan consumers. This localization strategy has been successful in attracting a larger user base and increasing customer loyalty.
Local special circumstances: Morocco is a country with a rich cultural heritage and a vibrant film industry. This has contributed to the popularity of OTT Video platforms as consumers are eager to access local content. Moroccan filmmakers and content creators are also taking advantage of the digital platforms to reach a wider audience and showcase their work. This has led to an increase in the production of original Moroccan content, which in turn has helped to drive the growth of the OTT Video market in the country.
Underlying macroeconomic factors: The growth of the OTT Video market in Morocco can also be attributed to underlying macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the country have made it easier for consumers to access OTT Video platforms. Additionally, the relatively affordable data plans offered by telecom operators have made it more cost-effective for consumers to stream content online. Furthermore, the government's efforts to improve digital infrastructure and promote digital literacy have created a favorable environment for the growth of the OTT Video market. In conclusion, the OTT Video market in Morocco is experiencing significant growth and development due to customer preferences for convenience and a diverse range of content. The increasing competition among service providers, localization strategies, and the popularity of local content are key trends in the market. The rich cultural heritage and vibrant film industry in Morocco, along with the underlying macroeconomic factors of internet penetration and smartphone adoption, are also contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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