Key regions: France, South Korea, Europe, India, Asia
The Online Games market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.
Customer preferences: Moroccan consumers have increasingly turned to online games as a form of entertainment, driven by the convenience and accessibility of gaming platforms. The rise of smartphones and affordable internet access has made it easier for individuals to access online games, leading to a larger customer base. Additionally, the younger population in Morocco has shown a strong interest in gaming, contributing to the growth of the market.
Trends in the market: One of the key trends in the Moroccan online games market is the shift towards mobile gaming. With the increasing penetration of smartphones in the country, more people are opting to play games on their mobile devices. This trend is driven by the convenience of mobile gaming, as users can play games anytime and anywhere. As a result, game developers and publishers are focusing on creating mobile-friendly games to cater to this growing demand. Another trend in the market is the rise of multiplayer online games. Moroccan gamers are increasingly seeking social interaction and competition, leading to a surge in the popularity of multiplayer games. This trend is supported by the growing connectivity in the country, which allows gamers to connect and play with others from around the world. Game developers are capitalizing on this trend by creating engaging multiplayer experiences to attract and retain users.
Local special circumstances: Morocco has a favorable regulatory environment for the online games market, which has contributed to its growth. The government has implemented policies to support the development of the digital economy, including the promotion of online gaming. This has encouraged local and international game developers to invest in the market, leading to a wider variety of games available to Moroccan consumers. Furthermore, the cultural and linguistic similarities between Morocco and other Arabic-speaking countries have made it easier for game developers to localize their games for the Moroccan market. This localization includes translating the game content into Arabic and incorporating cultural elements that resonate with Moroccan players. This has helped to attract and engage Moroccan gamers, contributing to the growth of the market.
Underlying macroeconomic factors: The growth of the online games market in Morocco is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, more people have the financial means to invest in gaming devices and in-game purchases, driving the revenue of the online games market. Additionally, the COVID-19 pandemic has further accelerated the growth of the online games market in Morocco. With lockdown measures and social distancing restrictions in place, many people turned to online gaming as a form of entertainment and social interaction. This increased demand for online games is expected to continue even after the pandemic, as consumers have become accustomed to gaming as a primary source of entertainment. In conclusion, the Online Games market in Morocco is witnessing significant growth due to changing customer preferences, such as the shift towards mobile gaming and the popularity of multiplayer online games. The favorable local special circumstances, including a supportive regulatory environment and cultural localization, have further contributed to the market's development. Additionally, underlying macroeconomic factors, such as steady economic growth and the impact of the COVID-19 pandemic, have fueled the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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