AR & VR - Morocco

Morocco

In Morocco, revenue in the AR & VR market market is projected to reach US$42.3m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.70%, which will lead to a projected market volume of US$67.2m by 2029.
The largest market within this market in Morocco is AR Software, which is anticipated to have a market volume of US$12.8m in 2024.
Although most revenue is generated the United States with a projected market volume of US$10,900.0m in 2024, in Morocco is also poised to contribute to this growth.
In the AR & VR market market, the number of users in Morocco is expected to reach 20,970.0k users by 2029.
User penetration in Morocco will be 48.6% in 2024 and is expected to increase to 52.5% by 2029.
Additionally, the average revenue per user (ARPU) in Morocco is expected to amount to US$2.3.
Morocco is witnessing a burgeoning interest in AR and VR technologies, particularly within the tourism sector, enhancing immersive experiences for visitors.

Definition:

Augmented reality (AR) and virtual reality (VR) make it possible to combine the real and virtual worlds. AR is generally accessed via mobile phones and primarily relies on lenses. AR effects can be created by using lenses in social media apps, for example. AR is also used for displaying digital 3D objects in our surroundings, e.g., in gaming or eCommerce apps. Meanwhile, VR technology allows users to dive into the virtual world, and, unlike AR technology, it requires a headset device which enables the creation of virtual worlds.

Structure:

The AR & VR market consists of six different markets: AR Advertising, AR Hardware, AR Software, VR Advertising, VR Hardware, and VR Software. AR Advertising covers mobile advertising that is displayed in the most prominent social media apps. AR Hardware comprises AR headsets and glasses. AR Software is divided into three different application types, namely social media, gaming, and eCommerce applications, which can be accessed via the most prominent app stores. VR Advertising covers in-game advertising as well as advertising in VR videos. VR Hardware comprises both tethered head-mounted displays (HMDs) and stand-alone HMD headsets. Lastly, VR Software covers VR games and VR videos, which require headsets.

Additional information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-app purchases, advertising spending, and consumer spending on apps, games, and hardware such as headsets or glasses. Sales channel data shows both online and offline revenues, which include VAT. The market only displays B2C revenues and users for the above-mentioned markets and markets; B2B and B2G revenues are not included. Additional definitions for each market can be found on the respective market pages.
Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market. Unlike the VR Hardware market in the Advertising & Media Outlook, the Gaming Equipment market also covers smartphone VR devices.
Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), Snap Inc. with different lenses, and Nvidia, which offers computing hardware components.
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Analyst Opinion

The AR & VR market in Morocco is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Morocco are shifting towards immersive and interactive experiences, which is driving the demand for AR and VR technologies.

Consumers are increasingly seeking unique and engaging experiences, and AR and VR offer the opportunity to explore virtual worlds and interact with digital content in a way that was previously unimaginable. This has led to a growing demand for AR and VR devices, applications, and content in Morocco. Trends in the AR & VR market in Morocco are also contributing to its development.

One major trend is the increasing adoption of AR and VR technologies in various industries such as gaming, entertainment, education, healthcare, and tourism. Companies in these sectors are leveraging AR and VR to enhance user experiences, improve training and education, and provide immersive entertainment options. This trend is driving the growth of the AR & VR market in Morocco, as businesses and consumers alike recognize the potential of these technologies.

Local special circumstances in Morocco are also playing a role in the development of the AR & VR market. The country has a young and tech-savvy population, which is driving the demand for innovative technologies such as AR and VR. Additionally, Morocco has a growing startup ecosystem and a supportive government that is actively promoting the development of the technology sector.

These factors are creating a favorable environment for the growth of the AR & VR market in the country. Underlying macroeconomic factors are also contributing to the development of the AR & VR market in Morocco. The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending.

This has created a larger consumer base with the purchasing power to invest in AR and VR devices and content. Furthermore, Morocco has been investing in infrastructure development, including the expansion of high-speed internet connectivity, which is essential for the adoption and use of AR and VR technologies. In conclusion, the AR & VR market in Morocco is developing rapidly due to customer preferences for immersive experiences, market trends such as increased adoption in various industries, local special circumstances including a young population and supportive government, and underlying macroeconomic factors such as economic growth and infrastructure development.

These factors are driving the growth of the AR & VR market in Morocco and creating opportunities for businesses and consumers in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).