The eBooks market in Morocco has been experiencing significant growth in recent years.
Customer preferences: Moroccan customers have shown an increasing preference for eBooks over traditional printed books. This can be attributed to several factors. Firstly, eBooks offer convenience and portability, allowing readers to carry multiple books in a single device. This is particularly appealing to students and professionals who need access to a wide range of resources on the go. Secondly, eBooks are often cheaper than printed books, making them more accessible to a wider audience. Lastly, the digital format of eBooks allows for interactive features such as hyperlinks, annotations, and multimedia content, enhancing the reading experience for many.
Trends in the market: One of the key trends in the eBooks market in Morocco is the rise of local authors and publishers. With the growing popularity of eBooks, many Moroccan writers are choosing to self-publish their works digitally, bypassing traditional publishing houses. This has led to a diversification of the market, with a wider range of genres and topics being made available to readers. Additionally, international publishers are also recognizing the potential of the Moroccan market and are increasingly offering their eBooks in Arabic and French, the two main languages spoken in the country. Another trend in the market is the increasing adoption of e-readers and mobile devices for reading eBooks. As smartphone penetration continues to rise in Morocco, more and more people are using their mobile devices to read eBooks. This has led to the development of dedicated eBook reading apps and platforms, making it easier for readers to access and purchase eBooks. E-readers are also becoming more popular, with their affordable prices and long battery life making them an attractive option for avid readers.
Local special circumstances: Morocco's relatively young population and high literacy rate contribute to the growth of the eBooks market. The country has a large population of young people who are tech-savvy and open to new digital experiences. Additionally, the high literacy rate in Morocco, especially among the urban population, creates a strong demand for books of all kinds, including eBooks.
Underlying macroeconomic factors: The Moroccan government has been actively promoting digital literacy and the use of technology in education. This has led to the integration of digital resources, including eBooks, into the national curriculum. As a result, schools and educational institutions are increasingly adopting eBooks as a learning tool. This government support and investment in digital infrastructure have created a favorable environment for the growth of the eBooks market in Morocco. In conclusion, the eBooks market in Morocco is experiencing significant growth due to the preferences of customers for convenience, affordability, and interactive features. The rise of local authors and publishers, the increasing adoption of e-readers and mobile devices, and the government's promotion of digital literacy are all contributing to the development of the market. With these trends and special circumstances, the eBooks market in Morocco is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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