Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Morocco have shifted towards on-demand streaming services and digital content consumption, as consumers seek convenience and a wider range of options.
This shift is in line with global trends, as traditional TV and home video platforms face increasing competition from online streaming services. The rise of platforms such as Netflix and Amazon Prime Video has provided consumers with a vast library of content that can be accessed anytime, anywhere, and on multiple devices. This has led to a decline in traditional TV viewership and a growing demand for streaming services in Morocco.
In addition to changing customer preferences, local special circumstances have also played a role in the development of the Traditional TV & Home Video market in Morocco. The country has a young and tech-savvy population, with a high penetration of smartphones and internet connectivity. This has facilitated the adoption of streaming services and digital content consumption among Moroccan consumers.
Furthermore, the government has taken steps to promote the development of the digital economy, including the expansion of broadband infrastructure and the introduction of favorable regulations for online content providers. These factors have created a favorable environment for the growth of the Traditional TV & Home Video market in Morocco. Underlying macroeconomic factors have also contributed to the growth of the Traditional TV & Home Video market in Morocco.
The country has experienced steady economic growth in recent years, leading to an increase in disposable incomes and consumer spending. This has allowed more consumers to afford subscription-based streaming services and other digital content platforms. Additionally, the COVID-19 pandemic has further accelerated the adoption of digital entertainment platforms, as people spend more time at home and seek alternative sources of entertainment.
The combination of these factors has fueled the growth of the Traditional TV & Home Video market in Morocco. In conclusion, the Traditional TV & Home Video market in Morocco is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services and digital content consumption, along with a young and tech-savvy population and favorable government regulations, has created a conducive environment for the growth of the market.
Furthermore, steady economic growth and the impact of the COVID-19 pandemic have further accelerated the adoption of digital entertainment platforms in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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