Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Morocco has been experiencing significant growth in recent years.
Customer preferences: Moroccan consumers have shown a strong preference for digital content, with an increasing number of people accessing TV shows, movies, and videos through online platforms. This shift in consumer behavior can be attributed to several factors, including the convenience and accessibility offered by streaming services. Additionally, the younger generation in Morocco is more tech-savvy and is more likely to consume content on their smartphones and other mobile devices.
Trends in the market: One of the key trends in the TV & Video market in Morocco is the rise of local content. Moroccan viewers are increasingly interested in watching content that reflects their own culture and experiences. This has led to a growth in the production of Moroccan TV shows and movies, as well as the availability of local content on streaming platforms. Furthermore, there has been an increase in the number of international streaming services entering the Moroccan market, offering a wide range of content options to consumers. Another trend in the market is the growing popularity of video-on-demand services. Moroccan consumers are increasingly opting for on-demand platforms that allow them to watch their favorite shows and movies at their own convenience. This trend is driven by the desire for flexibility and the ability to choose from a wide range of content options.
Local special circumstances: The TV & Video market in Morocco is influenced by several local special circumstances. One of these is the strong influence of traditional media, such as broadcast television. While digital platforms have gained popularity, traditional TV channels still play a significant role in the Moroccan media landscape. This is partly due to the fact that not all consumers have access to high-speed internet, especially in rural areas. Additionally, traditional TV channels often offer a wide range of local content, which appeals to a large segment of the population. Another special circumstance is the regulatory environment in Morocco. The government has implemented regulations to promote the production and distribution of local content, which has contributed to the growth of the TV & Video market. These regulations include quotas for the amount of local content that broadcasters and streaming platforms must offer.
Underlying macroeconomic factors: The growth of the TV & Video market in Morocco can be attributed to several underlying macroeconomic factors. One of these is the increasing disposable income of Moroccan consumers. As the economy has grown, more people have the financial means to subscribe to streaming services and purchase devices to access digital content. Another factor is the improving internet infrastructure in Morocco. The government has made significant investments in expanding broadband coverage and improving internet speeds, which has made it easier for consumers to access digital content. Furthermore, the growing popularity of smartphones and other mobile devices has also contributed to the growth of the TV & Video market. These devices have become more affordable and accessible, allowing a larger segment of the population to consume digital content on the go. In conclusion, the TV & Video market in Morocco is experiencing growth due to changing customer preferences, including a preference for digital content and local productions. The market is also influenced by local special circumstances, such as the influence of traditional media and the regulatory environment. Underlying macroeconomic factors, such as increasing disposable income and improving internet infrastructure, are also driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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