Market Insights Advertising & Media Media Cinema

Cinema Advertising - Morocco

Morocco

In Morocco, ad spending in the Cinema Advertising market market is projected to reach US$3.49m in 2024.
The ad spending in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.09%, leading to a projected market volume of US$4.69m by 2029.
While most revenue in the Cinema Advertising market market will be generated the United States, it is important to note the dynamics of the Moroccan market.
By 2029, the number of viewers in the Cinema Advertising market market in Morocco is expected to amount to 3.2m users.
Furthermore, the average ad spending per viewer in the Cinema Advertising market market in Morocco is projected to reach US$1.18 in 2024.
Cinema advertising in Morocco is experiencing a resurgence as brands increasingly leverage cinematic experiences to engage a young, dynamic audience.

Key regions: Germany, United States, India, Japan, United Kingdom

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Analyst Opinion

The Cinema Advertising market in Morocco is experiencing significant growth and development.

Customer preferences: Customers in Morocco are increasingly drawn to the cinema as a form of entertainment. The cinema experience offers a unique and immersive environment for viewers to enjoy films on the big screen. With the rise of digital technology, cinema advertising has become more engaging and interactive, capturing the attention of the audience. Customers appreciate the high-quality visuals and sound that cinemas offer, creating a memorable and impactful advertising experience.

Trends in the market: One of the key trends in the Cinema Advertising market in Morocco is the increasing adoption of innovative advertising formats. Advertisers are leveraging technologies such as augmented reality and virtual reality to create immersive and interactive experiences for cinema-goers. This trend is driven by the desire to engage and captivate audiences in a crowded advertising landscape. Additionally, there is a growing trend of targeted advertising, where advertisers tailor their messages to specific demographics or audience segments. This allows for more effective and efficient advertising campaigns, maximizing the return on investment for advertisers.

Local special circumstances: Morocco has a vibrant and growing film industry, which contributes to the popularity of cinema advertising. The country has produced internationally acclaimed films and has a strong culture of cinema-going. This provides a unique opportunity for advertisers to reach a captive and engaged audience. Furthermore, the Moroccan government has been supportive of the film industry, providing incentives and tax breaks for film production. This has led to an increase in the number of films being produced in the country, further driving the demand for cinema advertising.

Underlying macroeconomic factors: The economic growth in Morocco has contributed to the development of the Cinema Advertising market. As the economy grows, consumers have more disposable income to spend on leisure activities, including going to the cinema. This increased demand for cinema experiences has led to an expansion in the number of cinemas and screens in the country. Additionally, Morocco has a young and growing population, which is an attractive demographic for advertisers. The youth demographic is more likely to engage with cinema advertising and be influenced by the messages conveyed. In conclusion, the Cinema Advertising market in Morocco is experiencing growth and development due to customer preferences for immersive and interactive advertising experiences, the adoption of innovative advertising formats, the presence of a vibrant film industry, and the underlying macroeconomic factors such as economic growth and a young population. This presents opportunities for advertisers to effectively reach their target audience and create impactful advertising campaigns in the Moroccan market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.