Online Gambling - Morocco

Trends in the market: One of the key trends in the online gambling market in Morocco is the rise of sports betting. Football is a passion for many Moroccans, and sports betting has become a popular way for fans to engage with the game and potentially earn money. Online platforms offer a wide range of sports betting options, including local and international matches, which cater to the diverse interests of Moroccan bettors. Another trend in the market is the emergence of online casinos. These platforms provide a wide variety of casino games, including slots, poker, and roulette, allowing Moroccans to enjoy the thrill of gambling from the comfort of their homes. The availability of different payment options, such as mobile money and cryptocurrencies, has further facilitated the growth of online casinos in Morocco.

Local special circumstances: Morocco has a young and increasingly urbanized population, with a significant proportion of the population under the age of 30. This demographic trend has contributed to the growth of the online gambling market. Young Moroccans are more open to trying new forms of entertainment, including online gambling, and are more likely to be tech-savvy and have access to smartphones and the internet. Furthermore, the regulatory environment in Morocco has started to evolve in favor of online gambling operators. While traditionally conservative, the government has recognized the potential economic benefits of the industry and has taken steps to regulate and tax online gambling activities. This has provided a more secure and transparent environment for both operators and customers, boosting confidence in the market.

Underlying macroeconomic factors: Morocco has experienced steady economic growth in recent years, which has contributed to an increase in disposable income among the population. As a result, more Moroccans have the financial means to participate in online gambling activities. Additionally, the high unemployment rate, especially among the youth, has led some individuals to turn to online gambling as a potential source of income.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.