Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the media market in Morocco have shifted towards digital platforms and online content consumption. With the increasing availability of smartphones and internet access, consumers are now seeking convenience and instant access to news, entertainment, and other media content. This has led to a rise in the demand for digital media services, including streaming platforms, social media, and online news portals. Additionally, Moroccan consumers are increasingly looking for localized content that reflects their culture and language, creating opportunities for local media companies to cater to these preferences. Trends in the media market in Morocco are also contributing to its development. One major trend is the growth of social media platforms as a key source of news and information for Moroccan consumers. Social media platforms provide a platform for individuals to share and consume news content, making them an important player in the media landscape. Another trend is the increasing popularity of video streaming services, with Moroccan consumers embracing platforms that offer on-demand access to movies, TV shows, and other video content. This trend is driven by the convenience and flexibility that streaming services provide, allowing consumers to watch their favorite content anytime and anywhere. Local special circumstances in Morocco have also played a role in the development of the media market. The country has a young and tech-savvy population, with a high percentage of internet users and smartphone penetration. This has created a favorable environment for the growth of digital media services and platforms. Additionally, Morocco has a diverse media landscape, with a mix of traditional and digital media outlets. This diversity allows for a wide range of content options and competition, stimulating innovation and investment in the media sector. Underlying macroeconomic factors have also contributed to the development of the media market in Morocco. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a larger market for media products and services, as consumers have more purchasing power to spend on entertainment and information. Furthermore, Morocco has made significant investments in its telecommunications infrastructure, improving internet connectivity and access across the country. This has facilitated the growth of digital media platforms and services, enabling consumers to access and consume media content more easily. In conclusion, the media market in Morocco is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the rise of social media and video streaming services, the young and tech-savvy population, and the country's economic growth and improved telecommunications infrastructure are all contributing to the growth and evolution of the media market in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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