Market Insights Advertising & Media Media Cinema

Box Office - Morocco

Morocco

Revenue in the Box Office market is projected to reach US$37.16m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.46%, resulting in a projected market volume of US$46.21m by 2029.
In the Box Office market, the number of viewers is expected to amount to 3.2m users by 2029.
User penetration will be 7.7% in 2024 and is expected to hit 8.1% by 2029.
The average revenue per viewer is expected to amount to US$12.56.
In global comparison, most revenue will be generated in the United States (US$10,140.00m in 2024).

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

Region

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Currency

Analyst Opinion

The Box Office market in Morocco has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Morocco have shifted towards a greater demand for entertainment and leisure activities, including going to the movies.

This can be attributed to several factors, such as increasing disposable income and a growing middle class. As people have more money to spend, they are seeking out experiences that provide entertainment and enjoyment. Going to the movies offers a convenient and accessible form of entertainment for individuals and families alike.

In addition, there has been a rise in the popularity of international films in Morocco. This can be attributed to the increasing globalization of the film industry and the availability of foreign films in Moroccan cinemas. Moroccan audiences are becoming more open to experiencing different cultures and perspectives through film, leading to a greater demand for international movies.

Trends in the Box Office market in Morocco also reflect the local special circumstances of the country. Morocco has a rich cultural heritage and a vibrant local film industry. The country has produced a number of critically acclaimed films that have gained international recognition.

This has generated interest and support for the local film industry, leading to an increase in the production and distribution of Moroccan films. As a result, there is a growing demand for Moroccan films in the Box Office market, both domestically and internationally. Underlying macroeconomic factors have also contributed to the growth of the Box Office market in Morocco.

The country has experienced steady economic growth in recent years, with a focus on diversifying the economy and attracting foreign investment. This has created a favorable business environment for the film industry, leading to increased investment in cinema infrastructure and the expansion of cinema chains. Additionally, government initiatives and incentives have been implemented to support the growth of the film industry in Morocco, further driving the development of the Box Office market.

In conclusion, the Box Office market in Morocco is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for entertainment and leisure activities, including going to the movies, has increased as people have more disposable income and seek out enjoyable experiences. The popularity of international films and the support for the local film industry have also contributed to the growth of the market.

Furthermore, favorable macroeconomic conditions and government initiatives have created a conducive environment for the development of the Box Office market in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.