Esports - Morocco

  • Morocco
  • In Morocco, revenue in the Esports market is projected to reach US$3.5m in 2024.
  • Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 7.62%, resulting in a projected market volume of US$5.1m by 2029.
  • The largest market in Morocco is Sponsorship & Advertising, with a market volume of US$1.5m in 2024.
  • While most revenue is generated the United States with a projected market volume of US$1,070.0m in 2024, in Morocco is also making strides in this sector.
  • In the Esports market, the number of users in Morocco is expected to amount to 4.0m users by 2029.
  • User penetration in Morocco will be 7.6% in 2024 and is expected to hit 10.0% by 2029.
  • The average revenue per user (ARPU) in Morocco is expected to amount to US$1.21.
  • Morocco's burgeoning esports community is gaining traction, fostering a vibrant culture of competitive gaming that attracts local youth and international attention.

Key regions: China, United States, Asia, Germany, France

 
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Analyst Opinion

The eSports market in Morocco is experiencing steady growth, driven by factors such as increasing popularity of online gaming, rising interest among consumers, and the convenience of virtual competitions. However, the market's growth rate is minimal due to challenges such as lack of infrastructure and limited government support. These factors may impact the market's overall growth potential in the near future.

Customer preferences:
The rise of social media and digital platforms has significantly influenced consumer preferences in the eSports market in Morocco. With the younger population being highly tech-savvy, there has been a strong demand for online gaming and virtual competitions. This trend is expected to continue as the country continues to invest in its digital infrastructure, providing easier access and better connectivity for gamers. Additionally, the increasing popularity of eSports has also led to the emergence of local tournaments and leagues, creating more opportunities for aspiring gamers to compete and showcase their skills.

Trends in the market:
In Morocco, the eSports market is experiencing a surge in popularity, with more and more young people getting involved in competitive gaming events and tournaments. This trend is expected to continue as the country's government has recognized eSports as an official sport and is investing in infrastructure and training programs. This presents opportunities for industry stakeholders to tap into a growing market and expand their reach. Additionally, the rise of eSports in Morocco has the potential to boost the country's image as a tech-savvy and modern nation, attracting more investment and tourism. However, there may also be challenges in terms of regulations and infrastructure development. Overall, the trajectory of this trend is positive and has significant implications for the eSports market in Morocco.

Local special circumstances:
In Morocco, the eSports market is gaining momentum due to the country's growing gaming community and increasing internet connectivity. The government's efforts to promote digitalization, coupled with the young population's interest in gaming, have created a fertile ground for the growth of eSports. Additionally, the country's strategic location between Europe and Africa makes it a potential hub for international eSports events. However, regulatory challenges, such as the ban on online gambling, may hinder the market's progress. Nonetheless, the country's vibrant culture and passion for competition make it a promising market for eSports.

Underlying macroeconomic factors:
The eSports market in Morocco is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. Morocco's growing economy and stable political environment have created a favorable environment for the growth of the eSports industry. Additionally, government initiatives to promote the digital sector and investments in technological infrastructure have contributed to the development of the eSports market in the country. Furthermore, the increasing popularity of eSports globally has also had a positive impact on the Moroccan market, as it attracts international investments and opportunities for growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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