Key regions: United Kingdom, Germany, India, United States, South Korea
The Games market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Moroccan consumers have shown a growing interest in video games, both in terms of console and mobile gaming. The popularity of console gaming can be attributed to the immersive gaming experience it offers, with high-quality graphics and advanced gameplay features. On the other hand, mobile gaming has gained traction due to its convenience and accessibility, allowing gamers to play anytime and anywhere. Additionally, the rise of online multiplayer games has fostered a sense of community among gamers, further driving the demand for gaming in Morocco.
Trends in the market: One notable trend in the Moroccan Games market is the increasing adoption of esports. Esports tournaments and events have gained significant popularity, attracting both professional gamers and spectators. This trend has been fueled by the growing number of gaming cafes and dedicated esports arenas in major cities, providing a platform for gamers to compete and showcase their skills. The rise of esports has also led to the emergence of a professional gaming industry in Morocco, with players and teams gaining recognition and sponsorship deals. Another trend in the market is the shift towards digital distribution and online gaming. With the advancement of technology and the widespread availability of high-speed internet, more gamers in Morocco are opting for digital downloads and online multiplayer games. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online gaming as people spend more time at home. As a result, game developers and publishers are focusing on creating engaging online gaming experiences and expanding their digital distribution platforms in Morocco.
Local special circumstances: Morocco's young population and increasing disposable income have played a significant role in the growth of the Games market. The country has a large youth population who are enthusiastic about gaming and have the financial means to purchase gaming consoles and accessories. Furthermore, the government has been supportive of the gaming industry, recognizing its potential for economic growth and job creation. This support has led to the establishment of gaming development studios and the organization of gaming events and conferences in Morocco.
Underlying macroeconomic factors: Morocco's stable economic growth and improving infrastructure have created a conducive environment for the Games market to thrive. The country has witnessed a rise in urbanization and the expansion of the middle class, leading to increased consumer spending on entertainment and leisure activities. Additionally, the government's investments in digital infrastructure and the promotion of technology-driven industries have facilitated the growth of the gaming sector. In conclusion, the Games market in Morocco is experiencing growth due to changing customer preferences, including the rising popularity of console and mobile gaming, the adoption of esports, and the shift towards digital distribution and online gaming. Local special circumstances, such as the young population and government support, have further contributed to the market's development. The underlying macroeconomic factors, including stable economic growth and improving infrastructure, have also played a significant role in driving the growth of the Games market in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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