Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Moroccan customers have shown a growing interest in cinema, with an increasing demand for diverse film genres and a desire for high-quality cinematic experiences. This shift in preferences can be attributed to the influence of global cinema trends and the availability of a wide range of international films. Additionally, Moroccan audiences appreciate the cultural significance of cinema and its ability to provide entertainment and escapism.
Trends in the market: One of the key trends in the Moroccan cinema market is the rise of multiplexes and modern cinema complexes. These state-of-the-art facilities offer comfortable seating, advanced audio-visual technology, and a wide selection of films. This trend reflects the growing demand for immersive and premium cinematic experiences among Moroccan moviegoers. Another trend in the market is the increasing popularity of local films. Moroccan filmmakers have gained recognition both domestically and internationally, leading to a surge in the production and distribution of Moroccan movies. This trend not only contributes to the growth of the domestic film industry but also enhances the cultural identity and pride of Moroccan audiences.
Local special circumstances: Morocco's strategic location as a gateway between Europe and Africa has positioned the country as a hub for film production and international film festivals. The Marrakech International Film Festival, for example, attracts renowned filmmakers, industry professionals, and film enthusiasts from around the world. This event not only promotes Moroccan cinema but also creates opportunities for collaboration and exchange between local and international filmmakers. Furthermore, the Moroccan government has implemented policies to support the development of the film industry. These include financial incentives, tax benefits, and the establishment of film commissions to facilitate production processes. Such initiatives have attracted foreign film productions to Morocco, contributing to the growth of the cinema market and creating employment opportunities in the local film industry.
Underlying macroeconomic factors: Morocco's stable economic growth and rising disposable incomes have played a significant role in the expansion of the cinema market. As more individuals have discretionary income to spend on entertainment, cinema attendance has increased. Additionally, the growth of urbanization and the development of shopping malls have provided convenient locations for cinema complexes, making movies more accessible to a larger population. In conclusion, the Cinema market in Morocco is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for diverse film genres, the rise of multiplexes, the popularity of local films, Morocco's strategic location, government support, and economic growth have all contributed to the growth of the cinema market in Morocco.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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