Digital Music - Japan

Japan

Highlights

In Japan, revenue in the 2023 market is projected to reach US$2.02bn in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.23%, culminating in a projected market volume of US$2.60bn by 2029.
The predominant market within this market is Music Streaming, which is anticipated to have a market volume of US$1.64bn in 2024.
In a global context, the United States is expected to generate the majority of revenue, amounting to US$19.08bn in 2024.
Within Japan's 2023 market, the number of users is anticipated to reach 50.5m users by 2029.
User penetration is forecasted to be 38.5% in 2024, with an increase to 42.4% by 2029.
The usage share of Spotify in Japan's 2023 market is estimated to be 36.0% in 2023.
Additionally, in 2023, a share of Medium income of users in Japan is classified within the Medium income group.
In Japan, the digital music market is increasingly dominated by streaming services, reflecting a cultural shift towards on-demand access and personalized listening experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of new technologies. Customer preferences in the Digital Music market in Japan have shifted towards streaming services, with consumers increasingly opting for subscription-based platforms over physical music formats. This trend can be attributed to the convenience and accessibility offered by streaming services, allowing users to access a vast library of music anytime, anywhere. Additionally, the rise of smartphones and high-speed internet connectivity has further facilitated the adoption of streaming services, as consumers can easily stream music on their mobile devices. In terms of trends in the market, the Japanese Digital Music market has witnessed the emergence of domestic streaming platforms catering specifically to the local market. These platforms not only offer a wide range of Japanese music but also provide features tailored to the preferences of Japanese consumers, such as curated playlists and recommendations based on popular trends in the country. This localization strategy has proven successful in attracting a large user base and competing with international streaming giants. Local special circumstances in Japan have also contributed to the development of the Digital Music market. Japan has a strong music culture, with a rich history of traditional and contemporary music. This cultural significance has created a demand for digital music platforms that offer a diverse range of Japanese music, including traditional folk songs and popular J-pop music. Additionally, the Japanese music industry has been proactive in embracing digital platforms, collaborating with streaming services to promote local artists and expand their reach globally. Underlying macroeconomic factors have also played a role in the growth of the Digital Music market in Japan. The country has a high internet penetration rate and a tech-savvy population, creating a conducive environment for the adoption of digital music services. Furthermore, the Japanese government has implemented policies to support the growth of the digital economy, including initiatives to improve internet infrastructure and promote digital innovation. These factors have created a favorable landscape for the Digital Music market to thrive in Japan. Overall, the Digital Music market in Japan is experiencing robust growth due to changing customer preferences, the emergence of domestic streaming platforms, local special circumstances, and underlying macroeconomic factors. The market is expected to continue expanding as more consumers embrace streaming services and the music industry continues to adapt to the digital era.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.