Market Insights Advertising & Media Media

Books - Morocco

Morocco

In Morocco, revenue in the Books market is projected to reach US$99.82m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.68%, which will result in a projected market volume of US$119.60m by 2029.
By 2029, the number of readers in the Books market in Morocco is anticipated to amount to 8.5m users.
User penetration in the Books market in Morocco is expected to be at 21.6% in 2024.
The average revenue per user (ARPU) in this market is expected to reach US$9.19.
In a global context, the majority of revenue will be generated the United States, which is projected to generate US$23,400.00m in 2024.
In 2023, a share of 0.0% of users in Morocco is classified as being in the high income group.
Furthermore, in 2023, a share of 0.0% of users in Morocco is within the 18-24 years-Books market years age bracket.
In Morocco, the burgeoning interest in digital literacy is driving a notable increase in demand for diverse literary genres among young readers.

Key regions: France, United States, United Kingdom, Germany, Europe

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.