Vegetables - Western Africa

Western Africa

Highlights

Revenue in the Vegetables market amounts to US$38.77bn in 2024. The market is expected to grow annually by 11.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$93.75 are generated in 2024.
In the Vegetables market, volume is expected to amount to 16.63bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 33.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in Western Africa is experiencing subdued growth, influenced by factors like fluctuating agricultural practices, limited cold chain infrastructure, and varying consumer preferences for fresh versus processed options.

Customer preferences: Consumers in Western Africa are increasingly prioritizing health-conscious eating, leading to a growing demand for fresh, organic vegetables as part of a balanced diet. This shift is influenced by rising awareness of nutrition and its impact on wellness, particularly among urban millennials who are embracing healthier lifestyles. Additionally, the popularity of local farmers' markets and community-supported agriculture is on the rise, reflecting a cultural preference for supporting local economies and obtaining fresher produce. E-commerce platforms are also facilitating access to diverse vegetable options, catering to busy lifestyles.

Trends in the market: In Western Africa, the fresh vegetable market is experiencing a surge in demand for organic produce, driven by a growing consumer focus on health and wellness. Urban millennials are increasingly adopting plant-based diets, leading to a preference for locally sourced vegetables. Farmers' markets and community-supported agriculture initiatives are flourishing, underscoring a cultural shift towards supporting local economies. Additionally, e-commerce platforms are expanding access to a wider variety of vegetables, catering to busy lifestyles and enhancing convenience for consumers. These trends present significant opportunities for industry stakeholders, encouraging investments in sustainable farming practices and innovative distribution methods.

Local special circumstances: In Western Africa, the fresh vegetable market is uniquely shaped by its diverse climatic zones, allowing for year-round cultivation of various crops. Cultural practices, such as traditional farming techniques and communal land ownership, foster local engagement and sustainability. Regulatory frameworks promoting organic farming are gaining traction, enhancing market credibility. Moreover, festivals celebrating local harvests create a vibrant community connection to food. These factors drive a distinct market dynamic, emphasizing the importance of local flavors and agricultural heritage in consumer choices.

Underlying macroeconomic factors: The fresh vegetable market in Western Africa is significantly influenced by macroeconomic factors such as agricultural export potential, national food security policies, and infrastructure development. Rising global demand for organic and sustainably sourced produce is prompting local farmers to adopt better practices, bolstered by government incentives and international partnerships. Additionally, fluctuations in commodity prices and currency stability affect farmers' purchasing power and market access. Investment in transportation and storage infrastructure is crucial, as it enhances supply chain efficiency, reduces post-harvest losses, and ultimately increases market competitiveness for local vegetables.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.