Baby Milk & Infant Formula - Western Africa

Western Africa

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$474.00m in 2024. The market is expected to grow annually by 5.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.15 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 34.20m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Western Africa has seen a slow growth rate due to factors such as limited access to technology and traditional feeding practices. However, increasing health awareness and convenience of online purchasing are driving growth.

Customer preferences: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market has seen a surge in demand for organic and natural products, driven by consumers' growing concerns for their child's nutrition and well-being. This trend is particularly evident in Western Africa, where parents are increasingly opting for formula milk made from plant-based ingredients such as soy and almond milk. This shift towards healthier and more sustainable options is also influenced by the region's cultural emphasis on holistic, natural approaches to child-rearing.

Trends in the market: In Western Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards more nutritious and organic options. This trend is driven by increasing awareness of the benefits of natural and healthy products for infant development. Additionally, there is a growing demand for products that cater to specific dietary needs and allergies. This trend is expected to continue as consumers become more health-conscious and seek out products that align with their values. For industry stakeholders, this presents an opportunity to diversify their product offerings and tap into a growing market segment. However, it also poses a challenge to meet the demand for high-quality and sustainable products while maintaining competitive pricing.

Local special circumstances: In Western Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. Breastfeeding is the traditional method of feeding infants, but with the rise of urbanization and working mothers, there has been a growing demand for formula milk. However, cultural beliefs and practices, such as the importance of communal feeding and the belief that formula milk is inferior to breast milk, continue to shape the market dynamics. Additionally, regulatory challenges, such as limited access to safe and affordable formula milk, have also impacted the growth of the market in this region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. In Western Africa, the market is driven by factors such as rising disposable incomes, increasing urbanization, and changing consumer preferences towards convenience and nutrition. Additionally, government initiatives to promote breastfeeding and regulate the marketing of baby milk and infant formula have also impacted the market. However, challenges such as high import costs and economic instability in some countries have hindered market growth. Overall, the market is expected to continue growing due to favorable economic conditions and increasing demand for infant nutrition products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.