Pet Food - Western Africa

Western Africa

Revenue in the Pet Food market amounts to US$0.45bn in 2024. The market is expected to grow annually by 8.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$1.08 are generated in 2024.
In the Pet Food market, volume is expected to amount to 373.80m kg by 2029. The Pet Food market is expected to show a volume growth of 6.6% in 2025.
The average volume per person in the Pet Food market is expected to amount to 0.7kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food Market in Western Africa is slowly growing due to factors such as consumers' preference for traditional pet food and lack of awareness about digital options. The market's minimal growth rate is impacted by the region's underdeveloped digital infrastructure and low disposable income.

Customer preferences: Consumers in Western Africa are becoming more conscious of the ingredients and quality of the pet food they purchase, with a focus on natural and sustainable options. This trend is influenced by cultural beliefs that prioritize holistic health and well-being for both humans and animals. Additionally, there has been a rise in pet ownership among urban populations, leading to a demand for convenient and premium pet food products. This shift towards healthier and more convenient options is driven by evolving lifestyle factors and a growing awareness of the importance of proper nutrition for pets.

Trends in the market: In Western Africa, the Pet Food Market within The Food market is experiencing a shift towards more premium and natural products. This trend is driven by a growing awareness of the importance of high-quality ingredients and the health benefits they provide for pets. Additionally, there is an increasing demand for convenience and sustainability, leading to the rise of eco-friendly packaging and alternative protein sources. These trends have significant implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to these evolving consumer preferences. Furthermore, this trend is expected to continue as the pet food market in Western Africa is projected to grow in the coming years.

Local special circumstances: In Western Africa, the Pet Food Market is heavily influenced by the region's diverse cultures and varying levels of economic development. For example, in Nigeria, the largest market in the region, the demand for premium pet food is on the rise due to a growing middle class with disposable income. In contrast, in countries like Ghana and Cote d'Ivoire, where pet ownership is less common, the market is driven by lower-priced, locally sourced pet food options. Additionally, strict import regulations in some countries in the region can limit the availability of certain types of pet food, creating opportunities for local producers. These unique factors contribute to the dynamic and evolving nature of the Pet Food Market in Western Africa.

Underlying macroeconomic factors: The growth of the Pet Food Market within The Food market is also influenced by macroeconomic factors such as economic stability, consumer spending patterns, and government policies. Regions with stable economies and higher disposable income are witnessing higher demand for premium pet food products, while regions with economic challenges may see a shift towards more affordable options. Moreover, government initiatives promoting pet ownership and pet health are also contributing to the growth of the Pet Food Market. As the pet population continues to grow and pet owners become more aware of their pets' nutritional needs, the demand for high-quality pet food is expected to increase.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.