Fish & Seafood - Western Africa

Western Africa

Highlights

Revenue in the Fish & Seafood market amounts to US$25.80bn in 2024. The market is expected to grow annually by 11.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$62.39 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 1.29bn kg by 2029. The Fish & Seafood market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 2.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood market in Western Africa is experiencing restrained growth due to various factors such as limited resources, lack of technological advancements, and low consumer awareness. However, the market is expected to grow steadily in the future as more efforts are being made to promote sustainable fishing practices and improve the supply chain.

Customer preferences: In Western Africa, consumers are increasingly prioritizing sustainable and ethically-sourced seafood, prompting a rise in demand for products with eco-friendly certifications. This trend is driven by a growing awareness of the environmental impact of fishing practices, as well as a desire to support local fishing communities. Additionally, there is a growing preference for convenience and ready-to-eat seafood products, as busy lifestyles and urbanization continue to shape consumer behavior.

Trends in the market: In Western Africa, the Fish & Seafood Market is experiencing a growing demand for sustainable and ethically-sourced seafood products. This is driven by consumer awareness and government initiatives promoting sustainable fishing practices. Additionally, there is an increasing trend towards online seafood marketplaces, providing consumers with easier access to a wider variety of seafood products. These trends indicate a shift towards a more socially and environmentally conscious market, with potential implications for industry stakeholders to adapt their sourcing and marketing strategies to meet these changing consumer preferences.

Local special circumstances: In Western Africa, the Fish & Seafood Market is heavily influenced by the region's rich coastal resources and strong cultural ties to seafood consumption. Additionally, regulatory factors such as strict fishing regulations and import/export policies play a significant role in shaping market dynamics. These unique factors have led to a diverse market landscape, with a strong emphasis on sustainable fishing practices and a growing demand for locally sourced seafood products. Additionally, the rise of e-commerce platforms in the region has opened up new opportunities for small-scale fishermen to access larger markets, driving further growth in the Fish & Seafood Market.

Underlying macroeconomic factors: The Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors in Western Africa. The region's economic health, fiscal policies, and global economic trends all impact the market's performance. Strong economic growth and stable political environments can lead to increased demand for fish and seafood products, as consumers have more disposable income. On the other hand, economic instability and government policies that restrict trade can negatively affect market growth. Additionally, as the population in the region continues to grow, there is a growing demand for fish and seafood as a source of protein, further driving market growth. Overall, the market's performance is closely tied to the macroeconomic factors in Western Africa, making it important for businesses to closely monitor and adapt to these changing conditions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.