Processed Meat - Western Africa

Western Africa

Revenue in the Processed Meat market amounts to US$16.55bn in 2024. The market is expected to grow annually by 9.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$39.46 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 2.02bn kg by 2029. The Processed Meat market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 4.2kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat market in Western Africa is experiencing subdued growth due to various factors such as health concerns, increasing competition, and changing consumer preferences. Despite the convenience and availability of online services, traditional markets for Ham & Bacon, Sausages, and Cold & Roast Meat Products continue to dominate, hindering the overall market's growth. However, the rising demand for healthier and organic options is expected to drive future growth in the region.

Customer preferences: As Western African countries experience rapid urbanization and modernization, there has been a notable increase in demand for convenient and ready-to-eat processed meat products. This trend is driven by shifting consumer preferences towards convenience and time-saving options, especially among the younger population. Additionally, there is a growing demand for processed meat products that cater to specific dietary preferences, such as halal and organic options, reflecting the influence of cultural and lifestyle factors on purchasing decisions.

Trends in the market: In Western Africa, the Processed Meat Market of the Meat Market within The Food market is witnessing a shift towards healthier options, with a rise in demand for plant-based and organic meat alternatives. This trend is driven by consumers' increasing focus on health and sustainability, as well as government initiatives promoting healthier diets. Additionally, there is a growing trend of online purchasing and delivery of processed meat products, in line with the overall rise of e-commerce in the region. These developments have significant implications for industry stakeholders, as they must adapt their products and strategies to meet changing consumer preferences and capitalize on the growing online market.

Local special circumstances: In Western Africa, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the region's diverse cultural preferences and regulatory constraints. For example, in Nigeria, the demand for processed meat is driven by the popularity of street food and the presence of large informal markets. In contrast, in Ghana, strict regulations on meat processing and preservation have limited the growth of the market. Additionally, cultural practices such as halal and kosher dietary restrictions also play a significant role in shaping the processed meat market in this region.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is greatly impacted by macroeconomic factors in Western Africa. As a developing region, Western Africa has experienced significant economic growth and stability in recent years. This has led to an increase in disposable income and consumer spending, resulting in a higher demand for processed meat products. However, the market is also influenced by global economic trends, such as fluctuations in commodity prices and currency exchange rates. Furthermore, government fiscal policies, such as import/export regulations and taxation, can greatly impact the market's performance. Other relevant financial indicators, such as inflation rates and interest rates, also play a significant role in shaping the market landscape. Overall, the economic health of Western Africa and its policies directly impact the growth and profitability of the Processed Meat Market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.