Beauty & Personal Care - Western Africa

Western Africa

The revenue generated by the Beauty & Personal Care market in Western Africa is projected to reach US$20.51bn in 2024.
It is expected that the market will experience an annual growth rate of 8.07% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is estimated to have a market volume of US$9.29bn in 2024.
When compared globally, in the United States leads in terms of revenue generation, with an estimated revenue of US$100bn in 2024.
In relation to the total population, each person in Western Africa is projected to generate a revenue of US$49.59 in 2024.
Furthermore, online sales are expected to contribute 4.4% of the total revenue generated by the Beauty & Personal Care market in Western Africa by 2024.
The demand for organic and natural beauty products is rapidly increasing in Western Africa, driven by a growing awareness of sustainable and ethical consumer choices.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.