Confectionery - Western Africa | Statista Market Forecast

Revenue in the Confectionery market amounts to US$8.78bn in 2024. The market is expected to grow annually by 6.07% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$84bn in 2024).
In relation to total population figures, per person revenues of US$21.23 are generated in 2024.
In the Confectionery market, volume is expected to amount to 1.81bn kg by 2029. The Confectionery market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Confectionery market is expected to amount to 3.8kg in 2024.

Definition:

The Confectionery market covers food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. This market is divided into four submarkets: chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Chocolate products
Sugar confectionery
Ice Cream
Preserved Pastry Goods & Cakes

Nuts
Dried fruit snacks
Chocolate spreads
Desserts
Jams
Out-of-home consumption

The confectionery market in Western Africa is experiencing minimal growth, driven by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. While the sub-markets of Chocolate Confectionery and Ice Cream are seeing steady growth, the Sugar Confectionery and Preserved Pastry Goods & Cakes markets are facing challenges due to health concerns and competition from healthier snack options. Despite these obstacles, the overall confectionery market in Western Africa is expected to continue growing as the region's economy improves and disposable income increases.

Customer preferences: As the global demand for healthier snacking options continues to rise, consumers in Western Africa are increasingly turning to organic and natural confectionery products. This trend is driven by a growing awareness of the benefits of clean and sustainable ingredients, as well as a desire for more authentic and traditional flavors. Additionally, there is a shift towards smaller and portion-controlled treats, as individuals look for ways to indulge without compromising on their health goals.

Trends in the market: In Western Africa, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more nutritious options. This trend is driven by consumers' increasing awareness of the importance of a balanced diet and the potential health risks associated with high sugar and fat intake. As a result, there is a growing demand for products that use natural and organic ingredients, as well as those that cater to specific dietary needs such as gluten-free or vegan options. This trend is expected to continue, with industry stakeholders focusing on innovation and product diversification to meet the changing consumer preferences. Additionally, there is a rising trend of e-commerce in the region, providing new opportunities for market growth and expansion.

Local special circumstances: In Western Africa, the Confectionery Market within the Confectionery & Snacks Market of The Food market is heavily influenced by the region's diverse cultural traditions and preferences. For example, local flavors and ingredients, such as shea butter and baobab fruit, are often incorporated into confectionery products. Additionally, regulatory factors, such as import restrictions and labeling requirements, can impact the availability and sales of confectionery items in this market. These unique local factors play a significant role in shaping the dynamics of the Confectionery Market in Western Africa, setting it apart from other markets in the world.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, exchange rates, and government policies. The market experiences faster growth in countries with a stable economy, strong consumer spending, and favorable government policies such as tax incentives and subsidies. However, economic instability, currency fluctuations, and high import tariffs can hinder market growth. Moreover, increasing disposable income and urbanization in developing countries are driving the demand for confectionery products, creating growth opportunities for market players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.