Non-Alcoholic Drinks - Western Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$58.74bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.21bn in 2024.
Revenue, combined amounts to US$59.95bn in 2024.
The revenue, at home is expected to grow annually by 13.64% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$142.10 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 27.33bn L by 2024.
Volume, out-of-home is expected to amount to 281.20m L in 2024.
Volume, combined is expected to amount to 27.61bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 2.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 66.09L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Western Africa is experiencing significant growth and development. Customer preferences are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences in Western Africa are evolving, with a growing emphasis on health and wellness. Consumers are becoming more conscious of the negative health effects of sugary drinks and are seeking healthier alternatives. This has led to a rise in demand for non-alcoholic drinks such as flavored water, fruit juices, and herbal teas. Manufacturers are responding to this trend by introducing new products that cater to these preferences, including low-sugar and natural ingredient options. Trends in the Non-Alcoholic Drinks market in Western Africa also reflect global market trends. There is a growing interest in functional beverages, which offer additional health benefits beyond hydration. Consumers are seeking drinks that provide energy, aid digestion, or boost immunity. As a result, we are seeing an increase in the availability of functional beverages such as vitamin-infused waters, probiotic drinks, and herbal tonics in the Western African market. Local special circumstances in Western Africa are also driving the development of the Non-Alcoholic Drinks market. The region has a rich diversity of fruits and herbs that can be used to create unique and flavorful beverages. This has led to the emergence of local brands that focus on using indigenous ingredients to create traditional and authentic drinks. These local brands are gaining popularity among consumers who value products that are rooted in their cultural heritage. Underlying macroeconomic factors are also contributing to the growth of the Non-Alcoholic Drinks market in Western Africa. The region is experiencing economic growth, which has led to an increase in disposable income and a growing middle class. As a result, consumers have more purchasing power and are able to afford premium and healthier beverage options. This has created a favorable market environment for non-alcoholic drinks, as consumers are willing to spend more on products that align with their health and wellness goals. In conclusion, the Non-Alcoholic Drinks market in Western Africa is developing due to shifting customer preferences towards healthier beverage options, global trends in functional beverages, local special circumstances that promote the use of indigenous ingredients, and underlying macroeconomic factors such as economic growth and increased disposable income. This market presents opportunities for both local and international brands to cater to the evolving needs and preferences of consumers in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.