Other Cereal Products - Western Africa

Revenue in the Other Cereal Products market amounts to US$18.71bn in 2024. The market is expected to grow annually by 8.18% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$45.24 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 6.82bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 14.6kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products market in the Bread & Cereal Products market of Western Africa is experiencing minimal growth due to factors such as low consumer awareness and limited access to digital technologies. Despite this, convenience offered by online services may drive future growth.

Customer preferences: There is a growing demand for convenient and healthy breakfast options in Western Africa, leading to a rise in popularity of traditional cereal products such as porridge and couscous. This trend is driven by a cultural appreciation for locally-sourced and minimally processed foods, as well as a desire for affordable and nutritious meals. Additionally, as more households gain access to modern kitchen appliances, there is a growing interest in experimenting with new recipes and ingredients.

Trends in the market: In Western Africa, there is a growing demand for convenience and healthier breakfast options, leading to a rise in the consumption of Other Cereal Products. This trend is driven by the increasing urbanization and changing lifestyle of consumers. As a result, there is a surge in the production and availability of gluten-free, organic, and whole grain cereal products. This presents opportunities for industry players to innovate and cater to the evolving preferences of consumers. Additionally, the rise in e-commerce and online grocery shopping in the region is expected to further boost the growth of the Other Cereal Products Market in the Bread & Cereal Products Market within The Food market.

Local special circumstances: In Western Africa, the Other Cereal Products Market within the Bread & Cereal Products Market is heavily influenced by the region's cultural preferences for grain-based dishes. Local staple dishes such as fufu and banku have a strong demand for cereal products, driving market growth. Additionally, the growing middle class in the region has led to an increase in demand for convenient and affordable breakfast options, leading to the popularity of cereal bars and instant oatmeal. This trend is further boosted by the government's efforts to promote healthy eating habits and reduce food waste.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economic conditions and favorable fiscal policies are experiencing faster market growth compared to regions with economic challenges and limited government support. Additionally, the rising demand for healthy and convenient food options, along with the increasing population and changing dietary patterns, are driving the growth of the Other Cereal Products Market in Western Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.