Fresh Vegetables - Western Asia

Western Asia

Highlights

Revenue in the Fresh Vegetables market amounts to US$29.71bn in 2024. The market is expected to grow annually by 5.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$133.50 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 14.85bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 58.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Western Asia is experiencing minimal growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences for healthy options, and challenges in supply chain logistics that affect availability and pricing.

Customer preferences: Consumers in Western Asia are increasingly gravitating towards organic and locally sourced fresh vegetables, driven by a growing awareness of health and sustainability. This trend is particularly pronounced among younger demographics who prioritize nutrition and environmental impact in their purchasing decisions. Additionally, the rise of urbanization and busy lifestyles has led to a demand for convenient, ready-to-eat vegetable options. Cultural influences are also prompting a shift towards traditional and heritage varieties, reflecting a desire to reconnect with culinary roots while promoting healthy eating habits.

Trends in the market: In Western Asia, the Fresh Vegetables Market is experiencing a robust shift towards organic and locally sourced produce, reflecting an increasing consumer demand for health-conscious food choices. This trend is particularly strong among millennials and Gen Z, who are more likely to prioritize sustainability and nutrition in their purchasing habits. Additionally, the rise of urban living is driving interest in convenient, ready-to-eat vegetable options, catering to busy lifestyles. Furthermore, a renewed appreciation for traditional and heritage vegetable varieties is emerging, as consumers seek to reconnect with their culinary heritage. This evolving landscape presents significant opportunities for industry stakeholders to innovate and diversify their product offerings to meet these changing consumer preferences.

Local special circumstances: In Western Asia, the Fresh Vegetables Market is uniquely influenced by the region's diverse climates and rich agricultural heritage, enabling the cultivation of a wide variety of traditional vegetables. Cultural preferences for fresh, local produce are deeply rooted, as many cuisines emphasize seasonal and regional ingredients. Additionally, regulatory support for organic farming practices is fostering growth in this segment, while urbanization is creating demand for innovative packaging solutions and convenient vegetable products. These factors collectively shape a vibrant market dynamic.

Underlying macroeconomic factors: The Fresh Vegetables Market in Western Asia is significantly influenced by macroeconomic factors such as regional economic stability, agricultural investment, and global trade dynamics. Nations with robust agricultural policies and investment in farming technology are witnessing enhanced productivity and quality of fresh produce. Additionally, fluctuating global commodity prices and trade agreements impact import and export opportunities for local farmers. Urbanization drives demand for fresh vegetables, necessitating efficient supply chains and distribution networks. Furthermore, shifting consumer preferences toward health and sustainability are prompting greater investments in organic farming, further shaping the market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.