Fresh Fruits - Western Asia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$23.51bn in 2024. The market is expected to grow annually by 5.30% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$105.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 6.69bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 27.1kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Western Asia is witnessing minimal growth, influenced by factors such as changing consumer preferences, limited agricultural innovation, and competition from imported fruits. Economic fluctuations and supply chain challenges further impact market dynamics.

Customer preferences: Consumers in Western Asia are increasingly prioritizing health and wellness, driving a notable shift towards organic and locally-sourced fresh fruits. This trend reflects a growing awareness of the health benefits associated with natural produce, influenced by cultural practices that emphasize fresh ingredients. Additionally, younger demographics are embracing convenience, opting for online shopping platforms that offer home delivery of fresh fruits. As lifestyles become more fast-paced, there is a demand for ready-to-eat fruit options, further shaping the market landscape.

Trends in the market: In Western Asia, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, driven by a heightened awareness of health and wellness among consumers. This trend signifies a cultural shift towards prioritizing natural ingredients, influenced by traditional dietary practices. Additionally, the rise of e-commerce is reshaping purchasing behaviors, with younger consumers favoring online platforms for convenient home delivery. As a result, the market is witnessing increased interest in ready-to-eat fruit options, prompting industry stakeholders to adapt their offerings and distribution strategies to meet evolving consumer preferences.

Local special circumstances: In Western Asia, the Fresh Fruits Market is shaped by a diverse climate that allows for the cultivation of a wide variety of fruits, including dates, citrus, and pomegranates, which are culturally significant in the region. Local dietary customs emphasize fresh produce, further driving demand for organic options. Regulatory support for sustainable agriculture also promotes environmentally friendly practices. Additionally, urbanization and a growing expatriate population are fostering a preference for exotic fruits, influencing market offerings and distribution channels to cater to these evolving tastes.

Underlying macroeconomic factors: The Fresh Fruits Market in Western Asia is significantly influenced by macroeconomic factors such as regional economic stability, consumer purchasing power, and trade policies. Economic growth in key countries enhances disposable incomes, leading to increased demand for diverse and high-quality fresh fruits. Additionally, favorable trade agreements facilitate the import of exotic fruits, expanding market offerings. Inflation rates and agricultural subsidies impact production costs, affecting pricing strategies. Urbanization trends also drive demand for convenience and premium products, while climate change poses challenges for sustainable farming practices, necessitating adaptive measures in the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.