Confectionery & Snacks - Western Asia

Western Asia

Highlights

Revenue in the Confectionery & Snacks market amounts to US$40.78bn in 2024. The market is expected to grow annually by 4.94% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$183.20 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 5.45bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 21.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The confectionery and snack food market in Western Asia is experiencing minimal growth, impacted by various factors such as changing consumer preferences, increasing health consciousness, and the rise of healthier snacking options. Despite the slow growth rate, the convenience and indulgence offered by these products continue to drive demand in the region. Additionally, the introduction of new products and flavors, along with creative marketing strategies, are expected to further stimulate market growth in the future.

Customer preferences: In Western Asia, consumer preferences in the Confectionery & Snacks Market within The Food market are shifting towards healthier options, such as plant-based and organic snacks. This trend is driven by an increasing focus on health and wellness, as well as a desire for sustainable and ethically-sourced products. Additionally, there is a growing demand for convenient, on-the-go snacks that cater to busy lifestyles. As a result, companies are launching new products that cater to these evolving preferences.

Trends in the market: In Western Asia, the Confectionery & Snacks market has been experiencing a shift towards healthier options, with more companies offering products that cater to consumers' dietary restrictions and preferences. This trend is driven by a growing awareness of the importance of nutrition and wellness, as well as an increase in health-conscious consumers. Additionally, there is a rise in demand for premium and indulgent snacks, as consumers are willing to spend more on quality and unique products. These trends are expected to continue, with potential implications for industry stakeholders including the need for product diversification and innovation, as well as strategic partnerships and collaborations to meet changing consumer demands.

Local special circumstances: In Western Asia, the Confectionery & Snacks Market within The Food market is heavily influenced by cultural and religious factors. For instance, the demand for halal-certified snacks is high in countries with large Muslim populations such as Saudi Arabia and Iran. Cultural preferences also play a role in product choices, with Middle Eastern consumers favoring savory and spicy snacks. Additionally, strict regulations on food imports and labeling in some countries can impact the availability and distribution of certain snacks, creating unique market dynamics.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Western Asia is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. Countries with a strong and growing economy, as well as high levels of consumer spending, tend to have a thriving confectionery and snacks market. On the other hand, regions with economic instability and low consumer spending may see a decline in demand for these products. Government policies, such as taxes and regulations on food products, also play a significant role in shaping the market. Additionally, global economic trends, such as changing consumer preferences and trade policies, can also impact the performance of the confectionery and snacks market in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.