Non-Alcoholic Drinks - Western Asia

The Non-Alcoholic Drinks market in Western Asia is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier beverage options, driving the demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This has led to an increase in the consumption of bottled water, herbal teas, and fruit juices in Western Asia. Trends in the market include the rising popularity of functional beverages, such as energy drinks and sports drinks. These beverages are often marketed as providing additional health benefits or boosting energy levels, appealing to the active and busy lifestyles of consumers in the region. Additionally, there is a growing interest in plant-based and alternative milk products, as more people adopt vegetarian or vegan diets. This has led to an increase in the consumption of almond milk, soy milk, and oat milk in Western Asia. Local special circumstances in Western Asia also contribute to the development of the Non-Alcoholic Drinks market. The region has a hot and arid climate, which makes it essential for consumers to stay hydrated. This drives the demand for bottled water and other refreshing beverages. Additionally, Western Asia is home to a diverse population with different cultural and religious backgrounds. Some religious and cultural practices prohibit the consumption of alcohol, leading to a higher demand for non-alcoholic alternatives. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Western Asia. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and purchasing power. As a result, consumers are more willing to spend on premium and healthier beverage options. Furthermore, the tourism industry in Western Asia is booming, attracting visitors from around the world. These tourists often seek out local and authentic experiences, including trying traditional non-alcoholic beverages. This has created opportunities for local beverage companies to expand and diversify their product offerings. In conclusion, the Non-Alcoholic Drinks market in Western Asia is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and functional beverages, as well as plant-based alternatives, is driving the growth of the market. The region's hot climate and diverse population also contribute to the demand for non-alcoholic drinks. Additionally, the economic growth and thriving tourism industry in Western Asia create opportunities for the market to expand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.