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Baby Cereals & Other Dried Baby Food - Western Asia

Western Asia
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$520.90m in 2024. The market is expected to grow annually by 4.36% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$2.34 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 45.26m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 1.7% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Western Asia has seen minimal growth due to factors such as low birth rates and increasing awareness of the benefits of breastfeeding. However, the convenience of online shopping and rising demand for organic options may drive future growth.

Customer preferences:
The Baby Cereals & Other Dried Baby Food Market in Western Asia is experiencing a growing demand for organic and natural options. Health-conscious consumers are opting for products that are free from artificial additives and preservatives. This trend is fueled by a rising awareness of the health benefits of a clean and wholesome diet. In addition, there is an increasing preference for locally sourced ingredients, highlighting a growing interest in supporting local farmers and communities. This shift towards clean and ethical food choices is indicative of a greater emphasis on sustainability and responsible consumption among consumers in the region.

Trends in the market:
In Western Asia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by health-conscious parents who are seeking healthier options for their babies. Additionally, there is a growing preference for locally sourced ingredients, as consumers become more aware of the benefits of supporting local businesses. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and distributors who will need to adapt their strategies to meet the changing demands of consumers.

Local special circumstances:
In Western Asia, the Baby Cereals & Other Dried Baby Food Market is heavily influenced by cultural and religious factors. For example, in countries such as Saudi Arabia and Iran, there is a strong preference for halal-certified baby food products. Additionally, the region's hot and dry climate has led to a demand for baby food products with longer shelf lives, such as dried baby food. Moreover, strict regulations in countries like Iran and Iraq have hindered the entry of foreign brands, creating opportunities for local players to dominate the market.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is impacted by various macroeconomic factors in Western Asia. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is heavily influenced by the economic conditions in the region, such as currency fluctuations and trade policies. Additionally, the growth of the market is also driven by factors such as technological advancements, changing consumer preferences, and government initiatives to promote healthy eating habits among infants. Moreover, the increasing birth rates and rising disposable income in the region are also contributing to the growth of the market. However, economic challenges faced by some countries in the region, such as political instability and high inflation rates, could potentially hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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