Baby Food - Western Asia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$3.91bn in 2024. The market is expected to grow annually by 4.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$17.56 are generated in 2024.
In the Baby Food market, volume is expected to amount to 218.50m kg by 2029. The Baby Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.9kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Western Asia is witnessing a slow growth rate due to factors such as declining birth rates and increasing health concerns among parents. However, the market is expected to experience some growth due to the convenience offered by online shopping and rising demand for organic and natural baby food products. These factors, along with the sub-markets of baby milk, cereals, prepared food, and snacks, contribute to the overall growth of the market.

Customer preferences: Consumers in Western Asia are increasingly opting for organic and natural baby food options, driven by growing health consciousness and concerns over the safety and quality of conventional products. This trend is also fueled by the region's traditional preference for homemade and locally sourced food, as well as the rising number of working parents seeking convenience and time-saving solutions. Furthermore, there has been a rise in demand for baby food products with specific health benefits, such as immunity-boosting and allergy-free options, catering to the diverse cultural and dietary preferences of the region.

Trends in the market: Within The Food market, the Baby Food Market in Western Asia is experiencing a shift towards healthier and more organic options. This trend is driven by increasing health consciousness among consumers, who are looking for natural and nutritious choices for their infants. As a result, companies are introducing new product lines with cleaner labels and fewer additives. This trend is expected to continue, as parents become more informed about the long-term benefits of healthy eating for their children. Industry stakeholders must adapt to this trend by investing in research and development of healthier options to remain competitive in the market.

Local special circumstances: In Western Asia, the Baby Food Market is heavily influenced by cultural and religious practices, with a strong emphasis on traditional home-cooked meals and breastfeeding. This has led to a slower adoption of processed baby food products compared to other markets. Additionally, regulations on food labeling and advertising vary across countries in the region, making it challenging for international brands to enter the market. These factors contribute to a unique market dynamic in Western Asia that is different from other regions.

Underlying macroeconomic factors: The growth of the Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending patterns, population growth, and government policies. Countries with a growing population and high disposable income are likely to have higher demand for baby food products. Moreover, favorable government policies such as subsidies for baby food and maternity leave can also drive market growth. On the other hand, economic downturns and fluctuations in exchange rates can negatively impact market performance, as consumers may cut back on non-essential purchases like baby food. Additionally, changing dietary trends and increasing health consciousness among parents are also shaping the demand for healthier and organic baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.