Processed & Frozen Vegetables - Western Asia

Western Asia

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to US$4.24bn in 2024. The market is expected to grow annually by 5.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$19.04 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 1.61bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 6.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Processed & Frozen Vegetables Market in Western Asia is experiencing minimal growth, impacted by factors like low consumer awareness and limited availability of online services. This market's growth rate is minimal, despite the convenience offered by frozen and processed vegetables.

Customer preferences: As the popularity of processed and frozen vegetables grows in Western Asia, consumer preferences are shifting towards convenience and healthy, plant-based options. This trend is influenced by cultural norms that prioritize health and wellness, as well as a growing population of health-conscious individuals. With busier lifestyles and a desire for quick and easy meal options, the demand for frozen and packaged vegetables is on the rise. This trend is expected to continue as more consumers seek healthier and more convenient food choices.

Trends in the market: In Western Asia, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a surge in demand for plant-based options, driven by health-conscious consumers and the growing trend of flexitarian and vegetarian diets. This is leading to an increase in the availability of innovative plant-based products, such as meat substitutes and dairy alternatives. Additionally, there is a growing preference for convenience and longer shelf-life, driving the demand for processed and frozen vegetables. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into the growing market for plant-based and convenient food options.

Local special circumstances: In Western Asia, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the region's diverse culinary traditions. Local delicacies and dishes often incorporate a wide variety of vegetables, driving demand for processing and freezing techniques. Additionally, regulatory restrictions on fresh produce imports have resulted in a reliance on frozen and processed alternatives. This, combined with a growing health consciousness among consumers, has led to an increase in demand for convenient and nutritious frozen vegetable options. Furthermore, cultural norms and religious practices also play a role in shaping the market, with certain vegetables being more popular in specific regions due to their availability and suitability for local diets.

Underlying macroeconomic factors: 'The growth of the Processed & Frozen Vegetables Market is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in food infrastructure. Countries with favorable regulatory environments and strong investment in food processing technologies are experiencing faster market growth compared to regions with regulatory challenges and limited food funding. Additionally, the increasing population and changing dietary preferences in Western Asia are driving the demand for processed and frozen vegetables to meet the growing food demand and improve food security.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.