Market Insights Consumer Food Confectionery & Snacks

Snack Food - Western Asia

Western Asia

Revenue in the Snack Food market amounts to US$7.94bn in 2024. The market is expected to grow annually by 5.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$35.89 are generated in 2024.
In the Snack Food market, volume is expected to amount to 0.95bn kg by 2029. The Snack Food market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Snack Food market is expected to amount to 3.8kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Snack Food market in Western Asia has seen steady growth due to factors such as increasing demand for convenient and tasty on-the-go snacks, rising health consciousness among consumers, and the introduction of innovative products. Sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers have contributed to this growth. However, the overall growth rate has been minimal, influenced by the region's economic stability and consumer spending habits. Therefore, market players must continue to innovate and cater to evolving consumer preferences to maintain growth in this competitive market.

Customer preferences: With a growing interest in health and wellness, consumers in Western Asia are turning towards healthier snack options such as plant-based and organic snacks. This trend is driven by a desire for clean and sustainable eating, as well as a rise in vegetarian and vegan lifestyles. In addition, there is a growing demand for functional snacks that offer specific health benefits, such as improved digestion or increased energy. As a result, snack companies are focusing on developing innovative and nutritious products to cater to these evolving consumer preferences.

Trends in the market: In Western Asia, the Snack Food Market within the Confectionery & Snacks Market of The Food market is experiencing an increase in demand for healthier snack options. This trend is driven by the growing awareness of health and wellness among consumers, and the rise of online and mobile food delivery services. In addition, there is a shift towards more convenient and portable snacks, such as single-serve portions and on-the-go formats. These trends are significant as they reflect changing consumer preferences and highlight the potential for growth in the healthy snack segment. Industry stakeholders can capitalize on this trend by offering innovative and healthier snack options and leveraging technology to reach a wider consumer base.

Local special circumstances: In the Snack Food Market of the Confectionery & Snacks Market within The Food market, the Middle Eastern region has a strong influence due to its rich culinary tradition and diverse cultural influences. The market is dominated by traditional snacks such as baklava, halva, and dates, but there is also a growing demand for western-style snacks such as potato chips and chocolates. The region's hot climate also plays a role in the demand for snacks that are easy to consume and have a longer shelf life, leading to the popularity of dried fruits and nuts. Additionally, religious and dietary regulations, such as halal and kosher certifications, also impact the market dynamics.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors in Western Asia. These factors include economic growth, consumer spending habits, and government policies. As the region experiences economic growth and an increase in disposable income, there is a higher demand for snack food products. Additionally, policies that promote foreign investment and trade agreements have contributed to the growth of this market. However, fluctuations in exchange rates and political instability can hinder market growth, creating challenges for businesses operating in the region. Moreover, changing consumer preferences towards healthier and organic snacks have also influenced market performance. As such, companies are investing in product innovation and expanding their product portfolios to cater to these changing demands and remain competitive in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.