Bread & Cereal Products - Western Asia

  • Western Asia
  • Revenue in the Bread & Bakery Products market amounts to US$42.47bn in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$278bn in 2024).
  • In relation to total population figures, per person revenues of US$192.10 are generated in 2024.
  • In the Bread & Bakery Products market, volume is expected to amount to 15.13bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.5% in 2025.
  • The average volume per person in the Bread & Bakery Products market is expected to amount to 61.3kg in 2024.

Key regions: Philippines, United States, Canada, India, China

 
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Analyst Opinion

The Bread & Cereal Products Market in Western Asia is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers, growing adoption of digital technologies, and the convenience of online food services. The sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products all contribute to this trend.

Customer preferences:
Consumers in Western Asia are showing a growing interest in organic and gluten-free bread and cereal products, as they become more health-conscious and aware of food allergies and sensitivities. This trend is driven by a desire for natural and minimally processed options, as well as a preference for sustainable and environmentally-friendly products. Additionally, the rise of plant-based diets and the incorporation of ancient grains into bread and cereal products are also gaining popularity in the region.

Trends in the market:
In Western Asia, the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing awareness of the health benefits of whole grain products and the environmental impact of traditional farming practices. As a result, there is a growing demand for organic and locally sourced grains, as well as gluten-free and plant-based options. This trend is expected to continue, with potential implications for industry stakeholders such as the need for innovation and diversification to cater to changing consumer preferences.

Local special circumstances:
In Western Asia, the Bread & Cereal Products Market has been heavily influenced by the region's rich cultural heritage and dietary preferences. Local dishes and traditional grains, such as quinoa and bulgur, have a strong presence in the market. Additionally, there are strict regulations in place for food labeling and production, ensuring high quality and safety standards. These factors have contributed to the unique market dynamics in the region, with a focus on traditional and healthy options.

Underlying macroeconomic factors:
The Bread & Cereal Products Market within The Food market in Western Asia is influenced by a variety of macroeconomic factors. Global economic trends, such as the increasing popularity of healthy and convenient food options, are driving the demand for bread and cereal products in the region. Additionally, the economic health of individual countries, as well as their fiscal policies, can impact market performance. For example, countries with strong economic growth and policies that support the food industry may see higher demand for bread and cereal products compared to those with weaker economies and fewer supportive policies. Other financial indicators, such as consumer spending and disposable income, can also affect the market's growth and profitability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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