Bread - Western Asia

Western Asia

Highlights

Revenue in the Bread market amounts to US$14.68bn in 2024. The market is expected to grow annually by 5.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$65.96 are generated in 2024.
In the Bread market, volume is expected to amount to 5.36bn kg by 2029. The Bread market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Bread market is expected to amount to 21.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Western Asia is experiencing minimal growth, influenced by factors such as fluctuating consumer demand, increasing competition, and changing dietary preferences. Despite these challenges, the convenience and variety offered by bread products continue to drive market growth.

Customer preferences: As Western Asian countries continue to modernize, there has been a noticeable shift in consumer preferences towards convenience and health-consciousness. This has led to an increase in demand for healthier and more convenient bread options, such as whole grain and gluten-free varieties. Additionally, there has been a rise in the popularity of online grocery shopping and delivery services, catering to busy lifestyles and a growing emphasis on convenience. This trend is also reflected in the growing demand for artisanal and gourmet bread options, as consumers seek out unique and high-quality products.

Trends in the market: In Western Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious. This has led to an increase in demand for whole grain and gluten-free bread, as well as artisanal and organic varieties. Additionally, there is a growing trend of incorporating local and traditional ingredients into bread products, catering to the region's cultural diversity. These trends are significant as they reflect changing consumer preferences and present opportunities for industry players to innovate and differentiate their products. They also highlight the potential for the bread market to expand and diversify in the future.

Local special circumstances: In Western Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's rich cultural heritage and religious practices. This has led to a high demand for traditional bread varieties, such as pita and lavash, which are integral to the local cuisine. Furthermore, the strict dietary restrictions observed by certain religious groups in the region have also shaped the market, with a growing demand for gluten-free and halal-certified breads. Additionally, the rise of health consciousness among consumers has led to an increasing demand for whole grain and artisanal breads, further diversifying the market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Western Asia. Economic trends, such as rising disposable incomes and changing consumer preferences towards healthier options, are driving the demand for bread and cereal products in the region. Moreover, government initiatives to promote domestic production and reduce reliance on imports are creating opportunities for local players in the market. Additionally, the region's increasing urbanization and growing population are contributing to the overall growth of the Bread Market, as more people shift towards convenient and affordable food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.