Butter - Western Asia | Statista Market Forecast

Revenue in the Butter market amounts to US$1.06bn in 2024. The market is expected to grow annually by 6.19% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$4.74 are generated in 2024.
In the Butter market, volume is expected to amount to 62.12m kg by 2029. The Butter market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.24kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Western Asia is experiencing minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards plant-based alternatives, and economic fluctuations affecting purchasing power.

Customer preferences: Consumers in Western Asia are increasingly gravitating towards health-conscious eating, prompting a rise in the demand for plant-based spreads as alternatives to traditional butter. This trend is fueled by a growing awareness of dietary health, influenced by rising obesity rates and chronic diseases. Additionally, younger demographics are more inclined to explore innovative culinary experiences, favoring gourmet options and artisanal products. Cultural shifts towards sustainability are further steering preferences, with many seeking eco-friendly packaging and ethically sourced ingredients in their food choices.

Trends in the market: In Western Asia, the Butter Market within the Oils & Fats sector is experiencing a significant shift towards plant-based alternatives, with consumers increasingly opting for healthier spreads over traditional butter. This trend is driven by heightened awareness of health issues, including obesity and related chronic diseases. Additionally, younger consumers are seeking innovative and gourmet options, contributing to a demand for artisanal spreads. The movement toward sustainability is also reshaping preferences, with consumers favoring eco-friendly packaging and ethically sourced ingredients. These changes present both challenges and opportunities for industry stakeholders, necessitating adaptation to evolving consumer values and preferences.

Local special circumstances: In Western Asia, the Butter Market within the Oils & Fats sector is influenced by diverse cultural preferences and dietary practices, where traditional cuisines often emphasize rich flavors and textures. Regulatory frameworks promoting health and nutrition are encouraging the reduction of saturated fats, driving innovation in healthier butter alternatives. Geographically, the region's agricultural diversity allows for the cultivation of various oilseed crops, fostering a local supply of plant-based ingredients. These factors collectively shape a market increasingly focused on health, sustainability, and culinary creativity.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Western Asia is significantly shaped by macroeconomic factors such as global commodity prices, trade policies, and national economic stability. Fluctuations in oilseed prices due to international market trends affect the cost of production for butter and its alternatives. Furthermore, economic growth in the region, accompanied by rising disposable incomes, is driving consumer demand for premium and health-conscious butter products. Fiscal policies promoting agricultural innovation and sustainability are encouraging local production, while regulatory frameworks addressing health concerns are steering manufacturers towards lower-fat options. Collectively, these factors foster a dynamic market environment focused on quality and nutritional value.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.