Fresh Vegetables - Poland

Poland

Highlights

Revenue in the Fresh Vegetables market amounts to US$6.45bn in 2024. The market is expected to grow annually by 5.78% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$160.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.65bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 102.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Poland is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal variations, and competition from imported produce. Additionally, health trends and sustainability concerns are shaping purchasing decisions.

Customer preferences: Consumers in Poland are increasingly prioritizing locally sourced and organic fresh vegetables, reflecting a growing awareness of health and environmental sustainability. This trend is influenced by demographic shifts, particularly among younger, urban populations who are more conscious of food origins and quality. Additionally, the rise of plant-based diets and vegetarianism is reshaping purchasing habits, prompting retailers to cater to these preferences with diverse offerings. The demand for convenience is also evident, as busy lifestyles drive interest in ready-to-eat vegetable options and meal kits.

Trends in the market: In Poland, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by consumer demand for healthier and more sustainable food options. This trend is particularly pronounced among younger, urban populations who prioritize food transparency and quality. Additionally, the increasing popularity of plant-based diets is influencing retailers to expand their vegetable offerings, catering to diverse dietary preferences. The demand for convenience is also on the rise, with consumers seeking ready-to-eat options and meal kits, prompting industry stakeholders to innovate and adapt their product lines accordingly.

Local special circumstances: In Poland, the Fresh Vegetables Market is shaped by a rich agricultural tradition, with diverse climatic zones supporting a wide variety of crops. Local farmers' markets are integral to the cultural fabric, fostering strong community ties and a preference for fresh, seasonal produce. Additionally, EU regulations promote sustainable farming practices, encouraging organic certification among producers. The growing emphasis on food safety and traceability resonates with consumers, further driving demand for locally sourced vegetables. This unique combination of cultural appreciation, regulatory support, and agricultural diversity distinctly influences market dynamics.

Underlying macroeconomic factors: The Fresh Vegetables Market in Poland is significantly influenced by macroeconomic factors including national economic health, consumer spending patterns, and agricultural policies. The Polish economy has shown resilience and steady growth, which boosts disposable incomes and enhances demand for high-quality, fresh produce. Additionally, EU agricultural subsidies and support for sustainable practices encourage local farmers to adopt innovative cultivation methods. Global trends, such as increasing health consciousness and a shift towards plant-based diets, further stimulate market demand. Moreover, inflationary pressures can affect pricing, yet a prevailing emphasis on food quality and safety remains a priority for Polish consumers, shaping purchasing decisions within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.