Fresh Vegetables - Americas

Americas

Highlights

Revenue in the Fresh Vegetables market amounts to US$142.70bn in 2024. The market is expected to grow annually by 6.07% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$140.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 81.24bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 67.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in the Americas is experiencing minimal growth, influenced by factors such as fluctuating consumer preferences, seasonal availability, and competition from processed alternatives, all impacting the demand for various vegetable categories.

Customer preferences: Consumers are increasingly prioritizing health and wellness, driving a notable shift towards organic and locally sourced fresh vegetables. This trend is influenced by a growing awareness of the nutritional benefits of plant-based diets, particularly among younger demographics who value sustainability and ethical sourcing. Additionally, the rise of meal kit services is fostering a preference for convenience, as busy lifestyles encourage individuals to seek quick, healthy meal solutions. Cultural diversity is also shaping vegetable preferences, with a demand for exotic varieties reflecting the rich tapestry of culinary traditions across the Americas.

Trends in the market: In the Americas, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by health-conscious consumers who prioritize nutrition and sustainability. The trend toward plant-based diets is gaining momentum, particularly among millennials and Gen Z, who value ethical sourcing. Simultaneously, the popularity of meal kit services is reshaping shopping habits, emphasizing convenience without sacrificing quality. This evolving landscape presents opportunities for farmers, retailers, and food service providers to innovate and cater to diverse culinary preferences, ultimately influencing supply chain dynamics and marketing strategies.

Local special circumstances: In the Americas, the Fresh Vegetables Market is shaped by diverse geographical conditions, with regions like California and Florida leading in production due to their favorable climates. Culturally, there is a strong emphasis on farm-to-table dining, particularly in urban areas, which promotes local farmers and sustainable practices. Additionally, regulatory standards on food safety and organic certifications vary by state, influencing consumer trust and purchasing decisions. These unique factors collectively drive market dynamics, encouraging innovation and responsiveness to local preferences.

Underlying macroeconomic factors: The Fresh Vegetables Market in the Americas is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural policies, and trade agreements. Economic health indicators, including GDP growth and employment rates, play a crucial role in shaping consumer purchasing power and demand for fresh produce. Additionally, fiscal policies that support agricultural subsidies and promote sustainable farming practices boost local production capabilities. Global economic trends, such as rising health consciousness and preferences for organic products, further drive demand. Trade dynamics, including tariffs and logistics, also impact pricing and availability, ultimately affecting market performance and competitive landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.