Vegetables - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Vegetables market amounts to US$108.40bn in 2024. The market is expected to grow annually by 4.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$323.00 are generated in 2024.
In the Vegetables market, volume is expected to amount to 45.10bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 122.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Central & Western Europe is experiencing negligible growth, influenced by factors such as changing consumer preferences towards healthier diets, competition from alternative food sources, and challenges in supply chain efficiency affecting both fresh and processed segments.

Customer preferences: Consumers in Central & Western Europe are increasingly prioritizing plant-based diets, spurred by a growing awareness of health benefits and environmental sustainability. This shift is reflected in the rising popularity of organic and locally sourced vegetables, as well as a surge in demand for innovative vegetable-based products, such as plant-based meat alternatives. Additionally, the trend towards convenience has led to a preference for pre-packaged and ready-to-eat vegetable options, catering to busy lifestyles while maintaining a focus on nutrition.

Trends in the market: In Central and Western Europe, the Vegetables Market is experiencing a significant shift towards sustainable and health-conscious consumption. As consumers increasingly prioritize plant-based diets, the demand for organic and locally sourced vegetables is on the rise. This trend is further amplified by a growing interest in innovative vegetable-based products, including plant-based meat alternatives that appeal to flexitarian consumers. Additionally, the convenience factor has led to a surge in pre-packaged and ready-to-eat vegetable options, catering to busy lifestyles while emphasizing nutritional value. This evolving landscape presents both opportunities and challenges for industry stakeholders, requiring them to adapt to changing consumer preferences and invest in sustainable practices.

Local special circumstances: In Central and Western Europe, the Vegetables Market is shaped by a rich agricultural heritage and a strong emphasis on regional cuisines that influence consumption patterns. The European Union's stringent regulations on food safety and organic certification foster a culture of quality and sustainability, encouraging farmers to adopt environmentally friendly practices. Additionally, urbanization and a focus on health have led to a demand for innovative local products, such as heirloom varieties and specialty vegetables, which appeal to consumers seeking authenticity and nutritional value.

Underlying macroeconomic factors: The Vegetables Market in Central and Western Europe is significantly influenced by macroeconomic factors such as consumer spending habits, agricultural policies, and global trade dynamics. Economic growth and rising disposable incomes in the region have led to increased demand for fresh, high-quality produce, compelling farmers to innovate and diversify their offerings. Additionally, supportive fiscal policies and subsidies for sustainable farming practices promote environmentally friendly agriculture. Global trends, including climate change and supply chain disruptions, also impact availability and pricing, prompting a shift toward local sourcing and seasonality in vegetable consumption.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.