Key regions: Russia, China, Spain, Canada, United Kingdom
The Meat Market in Central & Western Europe has been experiencing modest growth, influenced by factors such as increasing health consciousness, technological advancements, and the convenience of online services. However, the market's growth rate is being impacted by factors such as consumer preferences for plant-based options and concerns over environmental sustainability.
Customer preferences: Consumers in Central & Western Europe are increasingly becoming more health-conscious, leading to a shift towards plant-based diets and alternative meat products. This trend is driven by concerns over the environmental impact of meat production and the rise of ethical and sustainable consumption. Additionally, the demand for organic and locally sourced meat is on the rise, as consumers value transparency and traceability in their food choices. This shift towards more conscious meat consumption is also influenced by the growing trend of flexitarian and vegetarian diets, as well as the increasing popularity of alternative protein sources such as insects and lab-grown meat.
Trends in the market: In Central & Western Europe, the Meat Market within The Food market is experiencing a shift towards sustainable and ethical meat production. Consumers are increasingly demanding transparency in the supply chain and seeking out organic and grass-fed options. This trend is driven by a growing awareness of the environmental impact of traditional meat production methods. As a result, industry stakeholders are investing in sustainable practices and marketing efforts to meet consumer demands. This trend is expected to continue, with potential implications for industry players who do not adapt to changing consumer preferences.
Local special circumstances: In Central & Western Europe, the Meat Market within The Food market is heavily influenced by the region's rich culinary traditions and high demand for quality meat products. Additionally, strict regulations on animal welfare and food safety contribute to the high standards and premium prices of meat in this market. Furthermore, the rise of conscious consumerism and demand for sustainable meat options have also shaped the market, with a growing demand for organic and locally sourced meat products. This unique set of cultural, regulatory, and consumer factors sets the Central & Western European Meat Market apart from other markets and drives its dynamics.
Underlying macroeconomic factors: The growth of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, disposable income, and overall economic stability. Countries with strong economic growth and high levels of disposable income tend to have a higher demand for meat products, leading to a larger market size. Additionally, fiscal policies such as trade agreements and tariffs can impact the import and export of meat products, further shaping the market landscape. Furthermore, global economic trends, such as changing consumer preferences and shifting dietary patterns, can also impact the demand for meat products in different regions.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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