Milk Substitutes - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Milk Substitutes market amounts to US$2.83bn in 2024. The market is expected to grow annually by 12.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$8.43 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 1.82bn kg by 2029. The Milk Substitutes market is expected to show a volume growth of 12.2% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 3.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Milk Substitutes Market in Central & Western Europe is experiencing mild growth, influenced by factors such as changing dietary preferences, increasing health consciousness, and the convenience of plant-based alternatives. This trend is expected to continue due to the rising demand for lactose-free and vegan options.

Customer preferences: There is a growing demand for plant-based milk substitutes in Central & Western Europe, driven by health and environmental concerns. This trend is fueled by the rise of veganism and vegetarianism, as well as increasing lactose intolerance and allergies. Additionally, the demand for milk alternatives is also influenced by the rising popularity of clean-label and organic products among health-conscious consumers.

Trends in the market: In Central & Western Europe, the milk substitutes market is experiencing a surge in demand due to the increasing number of consumers opting for plant-based diets. This trend is driven by health and environmental concerns, as well as the rise of veganism. As a result, companies in this market are expanding their product portfolios to include a variety of plant-based milk alternatives such as almond, soy, and oat milk. Additionally, there is a growing trend of using dairy-free milk in coffee shops and restaurants, indicating a broader acceptance of these products in the mainstream market. This trajectory is significant for industry stakeholders as it presents opportunities for growth and innovation, while also challenging traditional dairy companies to adapt to changing consumer preferences. With the potential for continued growth, the milk substitutes market is likely to remain a key player in the evolving dairy industry.

Local special circumstances: In Central & Western Europe, the Milk Substitutes Market has been influenced by the region's strong dairy tradition and growing demand for plant-based alternatives. Germany, France, and the UK have been leading the market with the introduction of innovative products, while countries like Italy and Spain have been slower to adopt due to cultural preferences. Furthermore, strict regulations on food labeling and nutrition claims have also played a role in shaping the market, with consumers increasingly seeking transparent and ethical products.

Underlying macroeconomic factors: The Milk Substitutes Market in Central & Western Europe is heavily influenced by macroeconomic factors such as consumer purchasing power, government regulations, and investment in sustainable food production. Countries with strong economies and high consumer demand for healthy and environmentally-friendly products are driving the growth of the market. Additionally, government initiatives promoting plant-based diets and reducing dairy consumption are also impacting the market in this region. The increasing prevalence of lactose intolerance and allergies to dairy products are also contributing to the growth of the Milk Substitutes Market in Central & Western Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.