Processed Meat - Central & Western Europe

Central & Western Europe

Revenue in the Processed Meat market amounts to US$72.56bn in 2024. The market is expected to grow annually by 3.08% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$216.20 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 7.17bn kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 20.5kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat Market in Central & Western Europe has seen stagnant growth due to factors such as changing consumer preferences towards healthier options, concerns over health risks associated with processed meat, and increasing competition from plant-based alternatives. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products have also been affected, with consumers turning towards fresh and organic options. This has led to a negligible growth rate in the overall market, indicating a need for innovation and diversification to meet changing demands.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural processed meat products in Central & Western Europe. This trend is driven by a preference for cleaner labels and a desire for sustainable and ethically-sourced options. Additionally, there is a rise in flexitarian and vegetarian diets, as well as a growing interest in alternative protein sources such as plant-based meat substitutes. These factors are shaping the processed meat market in the region and driving innovation in product offerings.

Trends in the market: In Central & Western Europe, the Processed Meat Market within The Food market is experiencing a rise in demand for plant-based meat alternatives, driven by increasing health and environmental concerns. This trend is expected to continue, with major players investing in research and development to expand their plant-based offerings. Additionally, there is a growing interest in clean label and natural ingredients, leading to a shift towards minimally processed and preservative-free meat products. These trends are significant as they reflect changing consumer preferences and have the potential to disrupt traditional meat production methods. Industry stakeholders need to adapt to these market shifts to stay competitive and capitalize on the growing demand for healthier and more sustainable meat options.

Local special circumstances: In Central and Western Europe, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the region's strong cultural traditions and high demand for convenience foods. In countries like Germany and France, where meat consumption is deeply ingrained in the local cuisine, processed meats such as sausages and cold cuts are popular choices for quick and easy meals. Additionally, strict regulations on food safety and labeling play a crucial role in shaping consumer preferences and purchasing habits. In contrast, countries like Italy and Spain have a strong preference for fresh, unprocessed meats, leading to a smaller market for processed meat products. These cultural and regulatory factors greatly impact the dynamics of the Processed Meat Market in Central and Western Europe.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market is significantly impacted by macroeconomic factors in Central & Western Europe. Factors such as economic stability, consumer purchasing power, and government regulations play a crucial role in shaping market growth. Countries with stable economies and favorable regulations, such as Germany and France, are experiencing steady growth in the processed meat market. On the other hand, countries facing economic challenges, such as Greece and Italy, are witnessing slower market growth. In addition, the increasing demand for healthier and more sustainable food options is also influencing market performance in this region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.